TWENTY-EIGHTH FRUIT-GROWERS' CONVENTION. 



125 



genius to evolve an inexpensive seal so that each orange as it is wrapped 

 can be rapidly sealed by a slight hand pressure. An extensively adver- 

 tised seal brand orange would attract much favorable attention, and if 

 only choice fruit was wrapped in this manner it would be productive 

 of much good to the California fruit industry. 



General educational advertising without any reference to any par- 

 ticular brand would tend to increase consumption of our California 

 fruit products, and I am inclined to believe that such work is practical 

 at this time. 



The fruit by-product manufacturers of this State are going to solve a 

 very great problem with you, by utilizing a great deal of the fruit that 

 would otherwise be a dead loss. I can see a great future for advertised 

 California by-products. 



Now, in all this advertising work you are bound to encounter 

 obstacles. Plans will have to be carefully worked out and knotty 

 problems solved, but you must ever keep in mind that increased con- 

 sumption means a market for more fruit. Judicious advertising will 

 sell all the fruit California can produce. Don't talk overproduction, 

 talk advertising. 



Gentlemen, I thank you for your kind attention. 



ADVERTISING CALIFORNIA FRUIT PRODUCTS. 



By B. N. ROWLEY, of San Francisco. 



This naturally means, Can the consumption of California fruit 

 products be increased, and if so, how? This dual question is of pro- 

 found interest to each orchardist, fruit-packer, and fruit-canner in this 

 State, and is a matter of deep concern to the many shippers and 

 handlers. 



One has but to read regularly the representative agricultural and 

 horticultural journals of the country to learn that the planting of fruit 

 trees is going on year by year with great vigor and in a most wholesale 

 way. It is a literal fact that to the creation of orchards there is no end. 

 Almost from week to week one is told of that " greatest " orchard which 

 is projected. Sometimes it is a peach planting; on another occasion it 

 may be an apple orchard or a prune orchard; again it is a mixed 

 orchard. 



The number of peach trees in the State of Georgia alone is placed at 

 13,000,000, and all of these have been planted, practically, in the last 

 decade or two. Texas, Alabama, and certain sections of the Carolinas 

 are also witnessing a heavy planting of peach and other fruit trees. It 

 really seems as though more fruit trees were now being planted, or 



