TWENTY-EIGHTH FRUIT-GROWERS' CONVENTION. 



179 



to the advertising of the products in all parts of the world. For we 

 look not only to the United States markets to consume the products of 

 California, but to all the countries of the world. And it seems to me that 

 there is no orange-grower, for instance, or deciduous fruit-grower, who 

 would object to paying a tax of one cent per box, or, if necessary, two 

 cents per box, in order to get the products of this State brought 

 thoroughly before all the countries of the world. And I think, per- 

 haps, for two cents a box it might be done. That would produce 

 something over $200,000 a year, and I think $200,000 a year would be 

 a very moderate amount indeed to expend in advertising the products 

 of California throughout the world. There are plenty of individual 

 men who do that to advertise a single article. If anything could be 

 done to bring this thing to a practical head it would be worth an 

 enormous amount of money to us. My suggestion is that the California 

 Fruit Agency or Exchange, as the case may be, take up and attach to 

 itself an advertising department. 



MR. GRIFFITH. The California Fruit Exchange does not control 

 enough fruit to make that revenue. The California Fruit Agency will 

 control about 90 per cent of 74,000,000 boxes, or $74,000. With the 

 shipment of 20,000 cars that would bring a revenue of about $74,000 at 

 one cent a box. The California Fruit Exchange only controls one half 

 of nine tenths of that. 



MR. STONE. It would be not only the fruit marketed by the 

 Exchange, but that marketed by everybody else, the Agency also, and 

 the deciduous fruit-growers and the wine-growers should all combine 

 to pay their proportion of the advertising. We can not advertise our 

 products too much. 



MR. HUTCHINSON. It seems to me that every part of the State 

 should advertise the principal product that they raise, and advertise it 

 very thoroughly. My part of the State has taken that up now, and we 

 are advertising a little differently from what we are told here to adver- 

 tise. We have got out a good many hundred thousand recipes, and we 

 put one in each package of seeded raisins. The seeded raisins have got 

 an immense circulation now — the cartons. And we are going to adver- 

 tise that way. The Chamber of Commerce of Fresno took that up some 

 time ago, and they do that. It is a very heavy expense upon us to pay 

 that. But if a person gets a one-pound package of seeded raisins, and 

 is told how he can use those raisins in so many different ways, it certainly 

 should open a market for them. So it is with the oranges. If all those 

 things that you who are in the business think of and know more about 

 than I do, could be put into a box or into each package, so that everybody 

 getting them could read it, it seems to me it would strengthen the 

 market. We took up this matter of advertising, from the fact that in 

 packing raisins many of our girls would put in a little note, " Packed 



