1922.] Califobnian Poultry Raising and Marketing. 



credited with the further profit made, or debited with the loss 

 incurred should storage and insurance absorb the profit. This 

 second transaction is, of course, between the society and those 

 producers only who made deliveries during the week in which 

 the eggs were put in store. 



The society has the right to send eggs to any market which 

 it mav consider advisable, and in that case is considered to 

 have bought the eggs at the current market value at the time 

 of shipment. The profit or loss on these transactions is, how- 

 ever, credited or debited to the general corporate fund, and not 

 directly to the producers. 



This Central Californian Society has not considered it yet 

 necessary to apply co-operative methods to the marketing of 

 poultry, but should it decide to do so, the members, after ten 

 days' notice, are bound to begin delivering their poultry for 

 marketing to the society as they now do their eggs. 



These are only main points in an organisation typical of many 

 which exist for the marketing of various agricultural products 

 in raUfornia. 



It is thought that American methods could profitably be 

 studied by poultry farmers in the United Kingdom. This is 

 not to say that imitation of particular methods is all that is 

 desirable, or that such imitation would, in fact, revolutionise 

 the British poultry industry. The main point is the necessity 

 of business principles in the building up of a prosperous 

 industry. These have been applied with such conspicuous 

 success in the United States, and notably in the district referred 

 to above, that persons interested in the industry would be well 

 advised to make a close study of these principles and the 

 methods to which they have given rise. Tn particular, the 

 spirit of co-operation and a certain financial courage, when allied 

 with individual hard work and enterprise, would appear to be 

 the main desiderata for success. When it is realised that so 

 compact and successful a community as that of Petaluma has 

 grown up in a State the size of England, but with only one- 

 tenth the number of inhabitants, the possibilities of the poultry 

 farming industry in the United Kingdom, where so tremendous 

 and convenient a market exists, would seem to deserve exploita- 

 tion to the fullest possible extent. 



