October, 1907 



AMERICAN HOMES AND GARDENS 



vii 



MORAL FURNITURE 



THERE is morality in furniture as there is 

 morality in anything that has worth. 

 Some of the qualities that make furniture 

 moral, if the term can be accepted, are purity 

 and correctness of design, honest and thorough 

 workmanship, making furniture of character. 



The home-maker in selecting furniture 

 wields a great power for good or ill. She be- 

 comes responsible for the esthetic and moral 

 development of her children. Unconscious in- 

 fluences are strongest; therefore the importance 

 of good early surroundings can not be over- 

 estimated. The demoralizing effects of shoddy 

 furniture are seldom realized during child- 

 hood, but they are far 

 reaching nevertheless, 

 and rarely limited to 

 matters of taste. 



The world is full of 

 beautiful objects with 

 which to adorn our 

 homes, yet few really 

 beautiful homes exist. 

 Of the reasons for this, 

 two are pre-eminent. 

 First, taste has not 

 kept pace with prog- 

 ress in this country. 

 Second, an erroneous 

 idea prevails that the 

 good is always costly. 

 Yet the good costs less 

 than the monstrosities 

 in furniture which the home-maker buys be- 

 cause she does not possess the necessary taste, 

 or thinks the kind she wishes is beyond her 

 means. Do not purchase furniture with the 

 present alone in view, for furniture of lasting 

 value we retain for years. 



How can we detect the real? Good design 

 is not the only requisite ; good material is a 

 necessity, but alone, does not make good furni- 

 ture. Best material, skilled labor, time, hon- 



est construction, 'fe^ and correct design are the 

 factors. A hall-mark or shop-mark, such as 

 the high est grade makers place upon goods, is 

 the manufacturer's guarantee, and it is true 

 that a shop-mark on correct and high-grade 

 furniture enables the public to distinguish the 

 real from the spurious. 



Correct reproductions of Period and Co- 

 lonial furniture come under this class. This 

 kind of furniture was honestly built, and on 

 lines which present designers have not sur- 

 passed. It is furniture of character bespeak- 

 ing honesty in every line, correct in design, ad- 

 mirable in construction. Moral furniture, for 

 its influence is never degrading. If you do 

 not find it at first, defer purchasing, for with 

 it you make your home an object lesson. 



This is the kind of furniture to buy. What- 

 ever it is, it must also stand for honest material 

 and construction. For lack of a better term 

 the quality expressed may be truly termed — 

 Furniture Integrity. It is the kind of furni- 

 ture to place in our dining-rooms, libraries and 

 bedrooms. It may be found at leading fur- 

 niture dealers in every city. The price is not 

 prohibitive ; a pure Colonial sideboard may be 

 had at a cost no greater than the immoral pro- 

 ductions of fantastic design. 



NOTE. — We are indebted lo the IJerkey A Gay Furniture Company, of 

 Grand Rapids. Micliii;an. for the pliotoyrapliB of tijeir furtiiture shown 

 in this article and also for their cliarmin^ brocliure entitled "Furniture f>f 

 Character." whicli treats of correct reproductions of Colonial and Period 

 Furniture. If any slioulcl send for tliis liook it is only just to the cotnpatiy 

 tliat 1 5 cents in stamps be enclosed to IJcpt. M. so as not to malte the scnd- 

 ins of it a burden to tbem. as it costs double this amount to produce. 



Perfect Details Make Perfect Doors 



Just as harmonious and perfect details make the complete success and beauty of any chosen architectural style. 



Morean Doors are complete architectural conceptions, each detail of which is not only perfect in itself, but in 

 harmony with the architectural motif with which they are to be used. 



Morgan Doors 



are examples of perfect design, construction and finish. They will out-last the building itself, and are made in a 

 large variety of designs for use with any style of architecture — Mission, Colonial, Empire, etc. Each door is 

 stamped "Morgan" as a guarantee of absolute satisfaction. 



Write to-day for our handsome illustrated book, "The Door Beautiful," t 

 showing some of the details of the beauty of design of the Morgan Doors. | 



Morgan Company, Dept. A 



Distilbuted by:— Morgan Sash and Door Company, Chicago, 111.; 

 Morgan Company, Oshkosh, Wis.; Morgan Company, Baltimore, Md. 



Oshkosh, Wisconsin.! 



OUR NEW IMPROVED 

 DOUBLE CIRCULAR SAW 



We have just completed 

 a double circular saw 

 which we believe to be 

 all that could be desired 

 in a machine of this class. 



In the design and con- 

 struction of this machine 

 especial care has been given to every 

 detail, to make it equally serviceable 

 as a rip or cross-cut saw and capable 

 of a great variety of work, thereby 

 adapting it for use in cabinet, furni- 

 ture, pattern, and almost all wood- 

 working shops. It is built on a solid 

 closed column with gauged table, half 

 of which travels on frictionless rollers, 

 the entire table capable of being tilted 

 to an angle of 45° by hand wheel. 



Both saw arbors are carried on a 

 revolving frame, with circular plate 

 bearing revolving in gibbed ways at 

 front of machine, the saws only being 

 exposed, thus protecting the mechanism 

 from saw dust, and greatly facilitates 

 removing and putting on saws 



Send for illustrated booklet on No 205 Uni- 

 versal. It describes tins machine more fully. 



J.A.FAY& EGAN GO. 



209-229 N. Front Street 

 CINCINNATI, O. 



