How? When? 



As every gardener knows, good seed 

 alone can't make a successful garden. 

 No matter how good the seed, it 

 needs proper feeding. Like any living 

 thing, it must be nourished. 



As seedsmen, we do everything in 

 our power to bring you the finest of 

 seeds. We select seeds with the right 

 heritage, with the inborn qualities 

 that are needed to win out in the 

 battle every growing thing must 

 fight. 



But once our good seed is in your 

 hands, the rest is up to you! So— in 

 your plans to get the best possible 

 results from our good seed, consider 

 carefully the information on plant 

 feeding which we give you here. 



Actually, plant feeding nowadays 

 is a rather simple, easy job. While 

 plants need many different elements 

 of food for best growth, all these 

 elements can be provided by one 

 complete balanced plant food such 

 as Vigoro. Without odor or muss, the 

 modern balanced plant food takes 

 care of all the usual plant needs of 

 the garden— and does it inexpensively. 



As to the questions of "how, when, 

 where and why"— most of the in- 

 formation you need can be told in a 

 few words. The basic routine of plant 

 feeding for the home garden and 

 lawn is this: 



PLANT FEEDING 



For LAWNS: 



Follow these 3 steps . . . 



1. Check to see that grass is dry! 



2. Apply evenly 4 pounds of com- 

 plete plant food per 100 feet of 

 area, either with a spreader or 

 by hand. 



3. Soak the plant food into the 

 ground immediately after ap- 

 plying. 



If water is not available merely work 

 the plant food off blades of grass 

 with back of rake. NOTE: If plant 

 food is applied early, before growth 

 starts, steps 1 and 3 do not apply. 

 Early thaws and spring rains work 

 the plant food into the soil. 



For FLOWERS, VEGETABLES, 

 BERRIES . . . 



Apply complete plant food at the 

 rate of 4 pounds per 100 square feet 

 of area before seeding or setting 

 plants. For established perennials 

 apply around plants or along both 

 sides of row early in Spring and at 

 six to eight week intervals. 



For TREES . . . 



Make a series of holes 12 to 18 inches 

 deep with a 2" soil auger or a point- 

 ed stick under the drip of the 

 branches. Figure the plant food need 

 per tree by measuring diameter four 

 feet from the ground and allowing 

 3 pounds of complete plant food per 

 inch of diameter. Fill holes with a 



Where? Why? 



mixture of half plant food and half 

 soil or sand. 



* * * 



As to your choice of plant food: 



We recommend VIGORO because 

 of its unexcelled balance and its long 

 record of unfailing reliability. 



New gardening aids 

 by the makers of Vigoro 



Gardeners in our area are getting a 

 lot of help from two other gardening 

 aids now presented by Swift & Com- 

 pany, the makers of Vigoro. 



These new essentials are EndoPest 

 and EndoWeed. 



EndoPest provides the wide range 

 of protection most gardens need 

 against chewing insects, sucking in- 

 sects and fungus disease. It comes 

 ready to use in a patented dust gun 

 package. Also available in large eco- 

 nomical packages for use in standard 

 dust guns. 



EndoWeed is improved selective 

 lawn weed killer. It kills over 100 

 weeds, roots and all. And it is easy 

 to apply with the new EndoWeed 

 Side Spray that applies diluted Endo- 

 Weed to the side while you walk. 

 No pumping ... no wet feet. Ask 

 us about these valuable garden- 

 ing aids. You'll find them a real help 

 in making your gardening easier— 

 and more successful. 



VIGORO... complete, balanced plant food 



Develops humus 

 in lawn soil! 



Vigoro helps develop 

 large root systems. 

 Each year as part of 

 the old roots decay, 

 humus {organic mat- 

 ter) forms in the soil 

 . . . dark, fertile! Your 

 soil becomes more 

 capable of sustaining 

 your lawn through 

 every season . . . a bet- 

 ter storehouse for mois- 

 ture and plant food. 



Nourishes the 

 whole plant! 



Vigoro extends its bene- 

 fits to blooms, stems, 

 and roots. Gives good 

 color to foliage — pro- 

 motes quick growth 

 and makes roots 

 strong. It also strength- 

 ens stems, increases 

 size and heightens col- 

 or of blooms — pro- 

 motes better general 

 health of plants. 



