170 



SOME THINGS YOU OUGHT TO KNOW 

 If You Are in the Nursery Business. 



It goes without saying that you want to 

 communicate with the Trade in the most di- 

 rect and thoroughly effective manner, and 

 at the least cost. 



You know what it costs to print circulars, 

 and pay the postage, and price for address- 

 ing and handling them. 



You know that in most cases a circular is 

 very short-lived — from three minutes to 

 about eight hours — if it is even opened by 

 the recipient. 



A handsomely printed Nursery Trade 

 Journal bristling with live news of the Trade 

 on every page, and adjoining your business 

 announcement therein, can carry your an- 

 nouncement to the Trade throughout the 

 coutry in a form that will caues it to be 

 presented for repeated reference — and at a 

 cost much less than t by the ineffective cir- 

 cular route. 



Why in "American Fruits" — Ten Reasons 



1. Largest circulation— reaching upwards 

 of 4,000 nurserymen. 



2. Publication and distribution from one 

 to two weeks earlier than in any other sim- 

 ilar journal. 



3. Printed in three colors on enameled 

 paper throughout; advertisements next to 

 reading matter without extra cost. 



4. The only independent Nursery Trade 

 Tournal — absolutely untrammeled — r epr e- 

 senting your individual interests equally 

 with any other, preferring none. 



5. The only publication giving the news 

 of the Nursery Trade and special features 

 that produce business. A business pointer 

 in every item. 



6. Its publishers have 28 years experi- 

 ence in journalism, covering every branch 

 — they did not enter Nursery Trade Journal- 

 ism as novices in the publishing business. 



7. Its editor founded Nursery Trade 

 Journalism in America, and has pointed the 

 way daily from the start. 



8. The manager of "American Fruits" is 

 also manager of a Publicity Bureau which 

 has for years prepared advertising matter 

 for large commercial concerns. Advertisers 

 in "American Fruits" get the benefit of this 

 Bureau without additional cost. 



