Selling Promises 



The Seedsman's business is the most 

 remarkable in the world, in so far that 

 the merchandise he sells consists of that 

 mystery of a tiny germ of life embedded 

 in a seed sometimes so small as to be 

 almost microscopic. 



We like to think of each seed as a 

 promise of future flowers, grain, grass or 

 vegetables. With this in mind our con- 

 stant endeavor is to supply you with only 

 such seeds as will fulfill that promise and 

 that will, under your care and attention, 

 unfold to you their hidden secrets in the 

 form of beautiful fragrant flowers, appe- 

 tizing vegetables, or luxuriant lawns. 



In order that each seed may fulfill its 

 promise, we make each year thousands of 

 tests for germination, and only those 

 seeds that come up to our high standard 

 are offered for sale. These germination 

 tests prove that under proper conditions 

 our seeds will grow and their high pedi- 

 gree insures the production of only the 

 finest quality flowers and vegetables and 

 not inferior forms. 



From our many years of experience as 

 Seedsmen, we know that these high qual- 



ity seeds in the thousands of different 

 kinds we offer, cannot be grown in one or 

 even several sections. We therefore lit- 

 erally comb the world and make extensive 

 field tests to find the particular section 

 in which each different class of seeds 

 matures to best advantage. 



Only such seeds will fulfill their prom- 

 ise and keep faith with our friends and 

 customers. 



SEEDS OF KNOWN QUALITY 



From our beginning seven years ago, 

 we have been following this policy of 

 supplying our customers with only 

 "Seeds of Known Quality," as shown by 

 germination and field tests, and have been 

 fortunate in increasing our volume of 

 business from year to year. We can as- 

 sure our friends and customers that their 

 seed requirements _ will again have the 

 same careful and intelligent supervision, 

 backed by years of experience, of Oscar 

 M. Beckert, President-Treasurer; John 

 W. Fornof, Vice-President-Secretary, and 

 Douglas Earl, Manager Flower Seed De- 

 partment. 



BECKERT SEED and BULB COMPANY 



OSCAR M. BECKERT, Pres. and Treas. JOHN W, FORNOF, V.-Pres. and Sec. 



Non Warranfv Beckert Seed and Bulb Company gives no warranty, express or 



nun- Tf ai i amy implied, as to description, quality, productiveness, or any other matter 

 of any seeds, bulbs, or plants it sells, and will not be in any way responsible for the crop. 

 If purchaser does not accept goods on these terms, they are to be returned at once. 



PLEASE READ B 



Use Our Order Sheet. It will expedite 

 filling and shipping your order if you use 

 the enclosed order sheet. Please give full 

 names of the varieties you want or, in the 

 case of flower seeds, the correct catalog 

 number. 



Tour Name and Full Address should be 

 written plainly on every sheet. Also com- 

 plete shipping instructions, and the name of 

 your express or freight station, if it is 

 required. 



Eow to Send Money. Remittances can 

 safely be made by post office or express 

 money order, bank draft or check. Small 

 amounts may be sent in stamps. If you 



must send cash or bank notes, register your 

 letter. 



Delivery by Parcel Post. We will deliver 

 free by parcel post to any post office in the 

 United States, all vegetable and flower seeds 

 by the packet, ounce or pound, except Beans, 

 Corn and Peas. For Beans, Corn and Peas, 

 Bulbs and Miscellaneous Supplies, wanted 

 by mail, add postage at your zone rate. 

 (See table next column). 



Express and Freight. Bulkier articles 

 may be shipped by express or freight — 

 please state which. If no instructions are 

 given, we will use our best judgment. Ex- 

 press is quicker, but on heavy shipments 

 freight is cheaper. Transportation charges 

 are paid by customer. Perishable articles 

 cannot be sent C. O. D. 



FORE ORDERING 



We Ship Promptly. Allow a reasonable 



time; and then if your order is not received, 

 notify us to trace it. Remember to allow 

 plenty of time for freight shipments. 



Check Tour Order. We take great care 

 to fill all orders correctly. Check your order 

 as soon as it arrives, and if everything Is 

 not to your entire satisfaction, let us know 

 at once so that we can straighten the matter 

 out. 



PARCEL POST RATES 



The limit of weight within 300 miles of 

 Pittsburgh is 70 pounds; beyond 300 miles 

 the limit is 50 pounds. Goods are sent by 

 parcel post at purchaser's risk. Packages 

 can be insured if you so instruct, and in- 

 clude the following fees: Value up to $6.00, 

 5c; $5.00 to $25.00, 8c; $25.00 to $50.00, 10c; 

 $50.00 to $100.00, 25c. Liquids and poison- 

 ous insecticides cannot be sent by parcel 

 post. 



For each 



Zone Distance For first additional 



From Pittsburgh pound pound 



WH'hin 150 miles $0.07 $0.01 



150 to 300 miles 08 .02 



300 to 600 miles 09 .04 



600 to 1000 miles 10 .01 



1000 to 1400 miles 11 .01 



1400 to 1800 miles 1$ .10 



Over 1800 miles 14 .It 



