"Jerseybelle (7A) Highest market price." 



JERSEYBELLE 



/I New One from New Jersey 



Jerseybelle has been grown successfully and profitably for several years by New- 

 Jersey growers under the name 7A. When listed on produce market quotations 7A was 

 nearly always at the very top. It is a fancy berry, a good shipper and has been very 

 profitable for those lucky enough to have it during the last few years. Jerseybelle was 

 originated at the New Jersey Station and released for introduction this year as Jersey- 

 belle by the New Jersey Small Fruits Council. 



Jerseybelle makes a large vigorous plant and produces fewer runner plants than 

 Sparkle, but usually enough to make a satisfactory fruiting row. The fruit is large, 

 bright and shiny. Its ripening season is late. The cap is large and double on the first 

 berries. It remains green throughout the harvest. The berry color is bright red, becom- 

 ing dark red when fully ripe. The first berries are wedge shaped and conic but not 

 fasciated; late berries are round-conic. They have a waxy-glossy appearance. The 

 quality is good and has been satisfactory as a frozen berry in tests. Jerseybelle is a 

 big, beautiful, firm, good shipping berry that is well liked on the market and brings top 

 prices. A main reason for the top prices is that Jerseybelle usually reaches the con- 

 sumer with no bad berries. On one occasion at a New Jersey auction a wholesaler pur- 

 chased some Jerseybelle (then 7A). Five crates got misplaced in his cold storage room. 

 When he discovered them ten days after purchasing, there was not a rotten berry in 

 the lot. 



The variety is worth trying in the middle and northern states. Price list page 32. 



MASSEY 



Massey is one of the prettiest, firmest, largest 

 and best quality berries we have ever seen. Massey 

 is at its best in the coastal plain section of North 

 Carolina where it is usually very productive. As 

 far north as Maryland, Massey is still a very fine 

 berry but does not generally retain the heavy pro- 

 ductiveness that it has in North Carolina. When 

 first introduced it was good enough there to greatly 

 exceed Blakemore in total acreage planted. Now 

 Massey is being largely replaced by Albritton, 

 although some growers use both varieties. Our 

 Massey plants are grown from virus free stocks 

 which return all the original vigor and vitality of 

 the first Massey stock. Well worth trying. Price 

 list page 32. 



FAIRPEAKE 



for Quality 



Fairpeake late and Fairfax early are the quality 

 twins. No other leading strawberries are so deli- 

 cious to eat. For home garden and local market 

 the quality of Fairpeake will make it a winner and 

 in many sections Fairpeake is very well received 

 commercially. 



Fairpeake makes a strong, vigorous plant with 

 runner production rather shy, especially under 

 unfavorable conditions. Plants are fairly productive 

 and carry many of the good points of the famous 

 parents, Fairfax and Chesapeake. The beauty and 

 high quality of the berries usually enable the 

 grower to get better prices for Fairpeake than for 

 ordinary kinds. Like Redstar, Fairpeake blooms 

 so late that it usually escapes late frosts. It is 

 grown successfully in most of the Premier territory. 

 Ripening season late. Price list page 32. 



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