EARLIDAWN 



A new variety just released by the U. S.D.A. 



Earlidawn is a cross of Midland x Tennessee Shipper. First selected in 1947, it has 

 behaved well, yielded year after year very early crops of nice berries. 



Earlidawn berries ripen very early, about five days earlier than either Blakemore or 

 Premier. They are quite firm with a tough skin, the seeds being slightly sunken. The 

 color of the berries is a vivid red, only slightly darker than Blakemore, the light color 

 persists well on holding. The berries are fairly uniform in shape and their flavor is tart 

 and good. In tests for the frozen package trade Earlidawn has rated high for color, 

 texture and flavor. 



Earlidawn has been tested from Pennsylvania to North Carolina and westward to 

 Indiana. Tests in Maryland and New Jersey have been very favorable and outstanding 

 at Worcester, Ohio. An unusual feature of Earlidawn is its ability to produce so large 

 a part of its crop so quickly. In 1955 at Beltsville, Md. 58% of the large total crop of 

 Earlidawn was harvested in the first week compared with 22% Blakemore and 45% 

 for Midland. 



Earlidawn makes a large plant but is not prolific in runner production. It is a heavy 

 producer. A yield at the rate of 9640 quarts per acre was noted at Beltsville in 1955. 

 While it has many fine qualities the outstanding thing about Earlidawn is its earliness. 

 Four or five days start in marketing could sometimes mean the difference between just 

 a profit and a big profit. Well worth trying. Price list page 32. 



Finest berry-flavor money can buy. 



FAIRFAX 



first for fine flavor 



Tiie Garden Berry deluxe 



Availability of Fairfax plants from virus free sources has caused a revival of interest 

 in this fine variety, long noted as the best of all in quality. Fairfax has always had a 

 beautiful, healthy foliage but before virus free stock became available it had been 

 having some trouble in producing a good fruiting row. The foliage is beautiful and 

 probably as popular as any variety in ornamental plantings where beauty of foliage as 

 well as fruit is a factor. As stated above, the berries are just super-duper in quality. It 

 is in fact the garden berry deluxe. On account of its size, beauty and quality Fairfax is 

 outstanding as a roadside market berry. Wherever consumer can buy strawberries by 

 variety name Fairfax is a favorite. Few can forget the taste treat which Fairfax provides. 

 The berries average large in size, many of the first berries being fan shaped, with the 

 later ones round and sometimes somewhat pointed. The berries are quite firm, being 

 just as solid as Blakemore. When they first ripen Fairfax berries have a bright red 



