'Berries like these always sell well. 



STRAWBERRIES AND MONEY 



Golden opportunities still exist in the production of fine strawberries. It is true that 



total production in the country is increasing. This makes it increasingly necessary to 

 do those things which enable you to grow big yields of fine berries and to market them 

 to the best advantage. Our "Common Sense Methods" (pages 24 to 27) may help you 

 with the growing. Our variety descriptions state honestly what the different varieties 

 are like and where they are best adapted. Where so much return per acre is possible 

 and expected it is just good management to use some of your best land for strawberries. 



A study of market quotations emphasizes the 

 difference in price between good berries and poor 

 berries. We quote below prices received on a New 

 York wholesale market from April 30, to July 13, 

 1956, covering shipments of berries from North 

 Carolina to New York and Massachusetts. This 

 table reveals (1) Good berries sold from 15c to 65o 

 per quart more than others all season; (2) Good 

 berries sold well all season wherever they came 

 from; (3) Good berries sold high enough to yield a 

 good profit all season. Good berries will make you 

 money! 



1956 Prices. New York Wholesale Produce Markets 



Date I 



Jighest 



Lowest 



Difference 



April 30 



.60 



.40 



.20 



May 4 



.75 



.50 



.25 



May 10 



.75 



.40 



.35 



May 16 



.50 



.30 



.20 



May 23 



.60 



.25 



.35 



May 31 



.50 



.15 



.35 



June 6 



.70 



.20 



.50 



June 13 



.65 



.10 



.55 



June 21 



.60 



.20 



.40 



June 29 



.60 



.20 



.40 



July 5 



.50 



.20 



.30 



Julyl 



.60 



.25 



.35 



When Planning 



When planning your season's crops and work 

 remember strawberries ripen earlier in the year 

 than any other fruit crop and they bear quicker 

 after planting than any other fruit crop. 



Caution 



Don't plant too many! One acre or less well 

 cared for and suited to your market might well 

 make you more money than two or three acres 

 poorly cared for and poorly marketed. Profits do 

 not automatically increase as acreage increases. 



$700.00 from 500 Plants. 



Summit Co., Ohio. Jan. 24, 1956. "Our strawberry 

 crop in 1955 was our best yet. We picked berries 

 through the whole month of June, and just enough 

 rain to make ideal conditions. Our plants were one 

 foot high and beautiful foliage. We had 500 plants 

 and we picked 1400 quarts. Our average was 50^ 

 a quart. Your plants are a great success. Catskill, 

 they are IT." CHARLES E. OVERHOLTZER. 



Big yield for big profit. 



Dickenson Co., Va. April 5, 1956. "We set 2,000 

 Allen's strawberry plants in the spring of 1954 and 

 in the spring of 1955 we picked over 3200 qts. of 

 nice delicious berries." JOHN S. KENDRICK. 



