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PREMIER 



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27 YEARS! 27 CROPS! ! 

 The Safest Berry You Can Plant! ! ! 



Premier is a sure cropper because the blooms are so very hardy and because there 

 are enough to make a crop even though frosts or insects should kill half of them. 



More records for high yields and big profits have been made with Premier than 

 with any other variety. It is adapted to all the middle and northern states, and on 

 higher altitudes as far south as North Carolina and Tennessee. 



In plant growth, Premier is healthy, moderately vigorous and extremely productive. Berries are of good 

 size and appearance, quality and firmness, but they are brighter, firmer and of better quality from Pennsyl- 

 vania north than they are in the lower middle states. 



The weakest point about Premier is a result of its strongest point. The plants set so many perfect 

 berries that later pickings become rather small in dry seasons unless they are irrigated or the crop reduced 

 by frost or insects. 



Proof of Premier's popularity is the fact that for years we have sold twice as many Premier plants as 

 any other variety. We cannot do that this year because we haven't got the plants — but what we have 

 are nice. 



Premier is also known as Howard 17. 

 This is the original name and is still 

 largely used in New England where the 

 variety originated. Whichever name you 

 use, Premier or Howard 17, the variety is 

 "true-blue," safe, steady, sound and sure. 

 Price list, page 23. 



Premier berries — record breakers 

 for yield and profit. 



