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SURECROP BERRIES- 



CASH WANTED 



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-Sure Profit Quality 



Many thousands grow strav/berries in home gardens for the pleasure and satis- 

 faction they get from them there. Other thousands grow them for profit, for the cash 

 they hope to make. The pre-eminent place which strawberries hold as a cash or 

 money crop is rarely challenged. We list below some of the reasons why we believe 

 this is true. You can no doubt think of others. 



1. Strawberries are universal. They can be and 

 are grown successfully in every state with fine 

 varieties suitable for varying conditions. 



2. Strawberries have a universal appeal. Prac- 

 tically everyone is a potential customer and they 

 can be so attractive when presented for sale 

 either at retail or wholesale. 



3. Strawberries come quick and early. No fruit 

 crop bears in such a short time. Plants are set in 

 spring of this year; they bear in late spring or 

 early summer of the following year. Furthermore 

 they ripen and are marketed earlier each year 

 than any other fruit crop. 



4. Strawberries excel as a family business or 

 large commercial venture. The work is mostly 

 Hght, suitable for old people, young people or for 

 women who like to work out of doors. Larger 

 ventures are usually limited by the amount of 

 labor available at picking time. (See paragraph 

 on "Pick Your Own" below.) 



5. Strawberries are a high income per acre crop. 

 Much can be accomplished even where the 

 amount of good land is limited. Such a crop also 

 deserves some of the best land available. 



6. Strawberries require very little machinery, none 

 of the highly expensive type. 



7. Strawberries will help you pay quickly for an 

 irrigation system. This equipment is not necessary 

 but if available will protect strawberry blossoms 

 from spring frosts and freezing temperatures as 

 low as 18 degrees Fahrenheit at blooming time 

 with little or no loss of fruit. 



8. Strawberries are marketed in many different 

 ways. Roadside markets furnish a fine outlet in 

 populated areas. Processing plants take them in 

 great volume in their territory. Local sales to in- 

 dividual customers or to hotels, restaurants, etc. is 

 a regular practice with some growers, and 

 through "Pick Your Own" methods hundreds of 

 people will come to your place, pick and pay for 

 the berries with only supervisory expense to the 

 grower. 



CAUTIONS: 



a) Don't attempt to grow too many. One-half acre 

 well cared for could mean more profit than sev- 

 eral acres neglected. 



b) Plan to do all the things necessary to grow 

 good berries. A study of market reports as well 

 as local experience demonstrates that good ber- 

 ries practically always sell at profitable prices — 

 inferior berries only when chance makes a short 

 supply. 



"PICK YOUR OWN" ("U Pick 'Em") 



The growth of this type of marketing operation is amazing; fields of from less than an acre to twenty 

 or thirty acres with the owner and grower having the crop picked by his customers. Usually packages 

 ore provided by the grower. The balance of the harvesting operation for him consists only of supervis- 

 ing his customer-pickers and collecting the money for the fruit. For the average city dweller getting his 

 supply of strawberries this way provides an outing which mixes work and fun and which enables him 

 to get comipletely fresh strawberries at fair prices for his own use. 



We believe that "Pick Your Own" projects for marketing strawberries are sure to show a great in- 

 crease in the next few years. Areas within a few miles on all sides of big centers of population are 

 natural for this type of thing. Vacant lots or other small land spots within the areas themselves are 

 equally good. Farms within five or six miles driving distance are not too far av/ay. A small ad in the 

 newspaper, a spot announcement on the radio station or other available publicity will bring customers 

 the first time. Experience has shown that it is easy to get them. back. 



This thing is a natural for growers where help at picking time is not available. "Pick Your Own" 

 provides the harvest help for the grower's biggest job and a sure market for his crop. Try it even if only 

 in a small way. 



