T WOULD be very pleasant to greet personally each one 
of you—all our old customers and the prospective cus- 
tomers and friends who will receive this Berry Book. 
Scattered as they are through all the states of this country and other coun- 
tries, to greet each one individually is impossible. So we will “have our say” 
here, and we hope as many as can will write us and have yours. 
We have, and we treasure the confidence of a great many strawberry 
erowers who have bought plants of us for years. It is our purpose to write 
this Berry Book in such a way as to hold this confidence and to beget the 
confidence of others. We do not believe this can be done by bombastic 
assertions, extraordinary claims, assurances of great profit, etc. but rather 
by moderation and some degree of conservatism in our claims. We want 
you to feel that our statements, as well as our plants. are dependable. 
It is easy to make big claims, and one man can claim as much as another 
for his particular goods and what they will do, but we feel that the number 
of orders we get depends not so much on how much is read of what we say, 
but how much is believed. 
On the next page we give an index of the contents of this Berry Book, but 
we would like to call your attention especially to the following: 
Page 4. “DOLLARS PER ACRE.” 
Pages 8-11. “CU]). TURAL DIRECTIONS.” 
Page 14. “YOUR MONEY’S WORTH.” 
Page 17. “BEST VARIETIES TO PLANT.” 
After reading all these and thinking the thing over carefully, won't you 
take the litfle yellow order sheet (herewith inclosed), turn to the price list, 
page 35, and make out your order? We pledge you healthy, well-rooted, 
true-to-name plants, packed to reach you in good growing condition. 
