THE W. F. ALLEN CO., SALISBURY, MD. 



fairly good land available and a good market for strawberries, you can make good 

 big profit growing them, more than from almost any other crop you can grow. 

 And that is the plain truth. 



On pages 12-15, we tell you that Allen's plants are good plants and why. Read 

 those pages. You will find truthful statements about good plants. 



Those who received our Berry Book last year and read our variety descrip- 

 tions, will realize what we mean when we say our variety descriptions are truthful. 

 We advised our customers not to buy at least 13 varieties of which we had a stock 

 of plants — large stocks in some cases. Of course, we are discontinuing the poorest 

 of these, but even after doing this, we are in several cases advising better varieties 

 instead of the ones we have found to be less desirable. Mr. Frederick Unrath of 

 Gloucester County, N. J., says, "Thank you for your prompt attention to my 

 order for strawberry plants. The plants reached me Thursday, on schedule time, 

 well packed, carefully labeled, clean and in excellent condition. Thank you, also, 

 for the complimentaries. I marvel at the frankness which characterizes your 

 catalog descriptions, and I think you have set an example which seedsmen and 

 nurserymen generally may well emulate." 



Naturally, we want your order for plants, not this year only, but next year, 

 also, and as long as you need strawberry plants. We are sending you a catalog, 

 not as large and showy as some, but dependable and truthful from start to finish. 

 We believe our policy of fair dealing, moderate statements, good plants, and good 

 service, will win for us the confidence and orders of our readers. Anyway, we are 

 enclosing order sheet and return envelope. 



This Book Contains 



Pages Pages 



How Much Profit? 4-5 Midseason Varieties 22-23 



Remember 6 Late Varieties 26-28 



Strawberries in the Home Garden, 7 Chesapeake 24-25 



Cultural Methods 8-10 Very Late Varieties 28 



Good Plants Essential for Success, 12-14 Everbearing Strawberries 30-31 



What Varieties to Plant 17 Instructions to Purchasers 33 



Premier (Howard 17) 18-19 Why Order Early? 34 



Medium Early Varieties 20-22 Price List 35 



OUR TESTIMONIALS 



Yes, we are in business for profit, but not the least of our divi- 

 dends is the many splendid letters received from our customer 

 friends. We try hard to have every customer pleased by sending 

 good plants, true-to-name, and packed to arrive in good condition, 

 etc., and we are happy to receive the many letters of appreciation 

 that come to our desk. Every one unsolicited and representing their 

 spontaneous good will for having received fair and honest treatment. 

 We enjoy reading these letters so much we want you to ^njoy them 

 with us, and hope everyone who receives this catalogue will read 

 them, and we want to assure you that we will always stnve to merit 

 the many splendid compliments these letters contain. 

 Sincerely, 



THE ALLENS. 



