THE W. F. ALLEN CO., SALISBURY, MD. 



Fine beds of Big Joe for our customers this spring 



Everybody Likes Strawberries 



They like them because they are one of the most delicious and healthful of 

 fruits, and because they come early, earlier than any other fruit. When the air 

 begins to warm up and the sun lingers a little longer in the sky in springtime, most 

 people long for something fresh from garden or field. They can get strawberries 

 first, and get them they do. 



This fact, coupled with the constantly increasing population, and the better 

 methods of distribution for both fresh fruit and preserved products, makes a 

 tremendous demand for strawberries. 



The usual markets, hotels and restaurants, grocery and family trades, home 

 canning and preserving alwa} T s consume a tremendous quantity of strawberries, 

 especially if the quality is good. Many people are learning that good fruit is a 

 promoter of good health, and are demanding it one, two, often three times a day. 

 Strawberries come when no other fresh fruit can be had. 



Commercial canning and preserving is consuming an increasingly large quan- 

 tity of fruit. And with sugar at a moderate price there seems to be no reason why 

 this demand should not continue growing. We sell many thousands of quarts for 

 this purpose each year. The beauty of this business is that small, overripe and 

 sandy berries can be used for this trade, and thus keep the poorest fruit off the 

 market. Fancy fruit never gluts a market. 



Fruit Juices are increasing in demand at soda fountains, the strawberry 

 flavor being a favorite with many. This is another outlet for inferior fruit, allowing 

 only the best to go on regular markets. 



Ice Cream factories are using strawberries more and more in their business. 

 All of these needs must be supplied, and we believe at least a fair profit is sure for 

 those who supply them. 



