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EARLIDAWN lar/iest of All 



Earlidawn is a cross of Midland ctnd Tennessee Shipper, originally released 

 in 1946 and we have never yet caught up to having sufficient virus-free plants 

 available to satisfy the demand for this fine variety. Earlidawn berries are large 

 in size and maintain this average size throughout the picking season. They are 

 glossy and vivid red in color. (See color picture inside front cover.) The skin is 

 moderately tough with about the same degree of firmness as Pocahontas, not as 

 firm as Blakemore and Dixieland but firmer than Catskill and Sparkle. Earlidawn 

 berries are uniform, with seeds slightly sunken and a flavor that is tart and good. 



Earlidawn is the earliest of any variety to ripen and because of the fact that 

 its flower stems are short and the bloom protected by leaves, it is as frost-proof 

 as any variety we know. 



The plants are vigorous but do not produce runners as freely as most varie- 

 ties under adverse growing conditions. Leaf spot, leaf scorch and yellow varie- 

 gation have not posed any problems with this variety. 



WHY IS EARLIDAWN SO POPULAR? 



Earlidawn is adaptable. We have excellent reports on Earlidawn from the uppei south 

 through the middle states into the far north. 



Earlidawn is the earliest ripening variety, ripening 3 to 8 days earlier than any other 

 standard variety. 



Earlidawn is firm and definitely able to carry to market in good shape. 



Earlidawn is a good berry for freezing. True, the flavor is somewhat tart, but more Earli- 

 dawn berries are being frozen each year. 



Earlidawn is frost resistant. Every year more reports indicate that Earlidawn is very frost 

 resistant if not frost proof. 



Earlidawn is a heavy producer. Most areas report yields of better than 8,000 quarts per acre 

 under tests. 



WHAT IS WRONG WITH EARLIDAWN? 



Earlidawn is very susceptible to verticillium wilt. Where verticillium wilt is a specific problem 

 Earlidawn should not be planted. 



Earlidawn is for the good grower. With good growing conditions and adequate moisture 

 Earlidawn is a vigorous producer of runners, but under poor growing conditions Earlidawn 

 is one of the first to suffer. 



We have a nice supply of beautiful Earlidawn plants. Price list page 28. 



