ALBERT G. ALLEN 



W. LEE ALLEN 



FULTON W. ALLEN 



MEET THE ALIENS 



Who own and operate W. F. ALLEN COMPANY 



HERE WE ARE AGAIN to serve you with the best 

 strawberry plants obtainable. That has been the 

 main objective of our firm since it was founded in 

 1885 by the late W. F. Allen, father of Fulton, Lee 

 ^^^ and Albert Allen. 



RICHARD M. ALLEN 

 (Son of Albert G. Allen) 



THE PLANT SITUATION - 1961 



ORDER EARLY! It will help us plan our work to serve you best. However, if 

 you should be somewhat late in placing your order your chances of getting what 

 you want are much better this year than usual. 



PLANT QUALITY is high; ample fall rains, virus free stock and fall fertilization 

 have enabled the plants to develop fully both crowns and roots. Plants dug for early 

 fall orders prove their quality. 



SUPPLIES are good and prices remain the same. There will be no increase in 

 price of any variety this season. With the exception of a few minor varieties we have 

 fairly large stocks of plants of all kinds including our dozen leaders from the sales 

 standpoint — Catskill, Pocahontas, Dixieland, Robinson, Sparkle, Jerseybelle, 

 Tennessee Beauty, Surecrop, Midland, Fairfax, Earlidawn and Empire. Premier, the 

 leader for many years, ranked 13th in sales in 1960. 



SOMETHING NEW: We have a very fine midseason variety, MIDWAY, to offer 

 this year for the first time. Read about it on page 15 and look at the color picture on 

 the front cover. You will want to try at least a few. 



OTHER VARIETY COMMENTS: SURECROP is making an enviable record. 

 With its vigor and triple resistance to red stele it is sure to become a leader. 

 JERSEYBELLE, for so long the outstanding profit-maker in New Jersey and on Long 

 Island, is gradually being "discovered" by growers in other sections. POCAHONTAS 

 and DIXIELAND are both increasing rapidly in favor, being second and third re- 

 spectively in our 1960 sales, outsold only by Catskill. EARLIDAWN, after an up and 

 down beginning, is finding its place as a most productive, hardy, very early shipping 

 and processing berry. 



The most important factor in the plant situation is the continued superiority of 

 our registered virus free plants. In plant growth and in yield of quality berries noth- 

 ing else will do if you plan to compete under present day conditions. THEY ARE 

 TOPS! 



ALLEN'S PLANTS, Standard of fhe Industry for 76 Years, ^ 



are sfill your Best Buy for Big Crops of Beffer Berries. 



