Berries like these always pay 



GROWING STRAWBERRIES FOR PROFIT 



For many years strawberries have been one of the best of all money crops. Read 

 below, paragraphs 1 to 8, s6me of the basic reasons why this is true. 



First, however, we want you to cons,ider 35^ per quart. This is not a high price 

 nor an average price but the average difference in price of the best and the poorest 

 berries on the New York market in 1960 — an average of nine days taken at random 

 during the latter part of the season. It shows again what we repeat each year, good 

 berries will yield a profit and will pay for the extra care needed in producing them. 



Another favorable factor for the next year or two: For several years prices have been lower than 

 average in producing areas dependent on a processing berry market. This has been largely due to the 

 tremendous volume of California berries. Information seems quite reliable that the California crop will 

 be substantially less for the next few years which should give midwestern and eastern growers a better 

 market for their processing berries. Here are eight additional reasons why strawberries retain their value 

 as a money crop, especially for the small acreage land owner. 



1. Strawberries have a universal appeal. Prac- 

 tically everyone is a potential customer and they 

 can be so attractive when presented for sale 

 either at retail or wholesale. 



2. They can be grown anywhere; fine varieties 

 suitable for every state are available. 



3. Strawberries bear quicker after setting and 

 bear earlier in the season -than any other fruit 

 crop. 



4. Strawberries excel as a family business or 

 large commercial venture. The work is mostly 

 light, suitable for old people, young people and 

 for women who like to work out of doors. 



5. If good land is used a high income per acre 

 can be expected. This is especially helpful 

 where good land is limited. 



6. Very little machinery is required — none of 

 the highly expensive type. 



7. If you have irrigation it will pay doubly for 

 strawberries (a) in producing larger, better crops 

 and (b) in protecting the blossoms from frost or 

 freezing in spring. 



8. A fairly wide variety of markets is available 

 — roadside markets, processing plants, local 

 hotels and restaurants, shipment to wholesale 

 outlets and in recent years "Pick Your Own" 

 projects. 

 CAUTIONS: 



(a) Don't attempt to grow too many. One-half 

 acre well cared for could mean more profit than 

 several acres neglected. 



(b) Plan to do all the things necessary to grow 

 good berries. Experience demonstrates that good 

 berries practically always sell at profitable 

 prices; inferior berries only when chance makes 

 a short supply. 



ONE-FOURTH ACRE $700 

 Marion Co. Mo., July 14, 1960. "For an early 

 berry I like Earlidawn and I will plant it again. 

 We had berries before anyone around here. 1 

 liked your plants better than any I have ever 

 bought and I have been growing berries for 

 fourteen years. We had about one-fourth acre 

 and cleared almost $700.00" A. T. SHIEMYER. 



"PICK YOUR OWN" ("U Pick 'Em") 



The growth of this type of marketing operation is amazing; fields of from less than an acre to twenty 

 or thirty acres with the owner and grower having the crop picked by his customers. Usually packages 

 are provided by the grower. The balance of the harvesting operation for him consists only of supervis- 

 ing hif. customer-pickers and collecting the money for the fruit. For the average city dweller getting his 

 supply of strawberries this way provides an outing which mixes work and fun and which enables him 

 to get comipleteiy fresh strawberries at fair prices for his own use. 



"Pick Your Own" provides the harvest help for the grower's biggest job and a sure market for his 

 crop. It is working in hundreds of cases. o 



