MIDLAND 



Early, Productive, Firm, 

 Midland, a Great Strawberry. 

 High Quality, Good Freezer 



Midland has everything a great berry needs — beauty, size, color, quality, pro- 

 ductiveness, firmness and freezing excellence. If Midland made plants a little more 

 freely and had a little more frost resistance we could call it one of the greatest berries 

 of all time. Selection of good soil, plus good care, will nearly always make possible 

 plenty of plants for a good fruiting row with the new extra vigorous virus free stocks 

 now offered. Irrigation, if available, will help insure the excellent fruiting row and 

 also if properly u^sed will provide almost complete frost protection. 



Midland berries are very early, ripening with Premier and Blakemore, only a day 

 or two behind Earjidawn. The berries are quite firm and average large in size, 

 probably as large ks Catskill. They have a bright red color which extends clear 

 through the berry. When first picked they are bright red but darken somewhat on 

 holding. This is som6 handicap on wholesale markets but for fruit stands, 

 local trade, "Pick Your Own" projects and home gardens Midland is 

 "IT." The berries are excellent in quality; many consider them the 

 equal of Fairfax — not quite as sweet but with just as much appeal- 

 ing flavor. Their firmness and deep red color clear through the 

 berry make it one of the best for freezing. Midland has been at 

 the top or next to the top in more freezing tests than any variety 

 we know. 



Midland plants are large, healthy and very productive. Where a good 

 fruiting row has been produced their production is right up with Catskill, 

 Sparkle and the other leaders. 



Midland is adapted to all the middle states and even quite far north 

 if irrigation is present to help against late spring frosts. In Missouri it 

 has consistently been one of the best berries from the standpoint of 

 quality and yield. In Connecticut it has been superb. In New Jersey it 

 has been the best early berry for a long time and still retains that 

 rank. On Long Island it is one of the most productive and profitable 

 berries to grow. 



It is our opinion that when grown for any market except 

 for shipment to big city wholesale markets Midland is one 

 of the best, largest, most productive and most profitable of 

 all early berries. Our one caution: Use good land and t"^ ' , 



give them good care to be sure of ]m!{t] 



a good fruiting row. 



For growers who 

 have irrigation, 

 selection of Midland 

 as an early variety 

 should be almost 

 automatic. 



So far as our 

 reports show. Midland is 

 one of the outstanding berries 

 for "Pick Your Own" projects 



In spite of a none too good 

 growing season in 1960 our 

 virus free stock has made 

 very satisfactory beds 

 and we have a fairly 

 good supply of 

 Midland this season. 

 However, the demand for 

 this fine variety is always 

 heavy and early ordering 

 is advised. Price list page 

 page 32. 



