JERSEYBELLE for Highest Prices 



Jerseybelle is a product of the New Jersey Station, tested and grown rather 

 extensively as IK in that state before it became available in other areas. Probably 

 90% of the Jerseybelle berries produced to date have been in New Jersey and 

 on Long Island where it has made an outstanding record as a profit-maker. 



Although Jerseybelle is not generally considered to have great productiveness, 

 a strawberry variety trial field at the Long Island Vegetable Research Farm showed 

 Jerseybelle in 1958 producing 10,465 quarts per acre and in 1960 10,785 quarts per 

 acre, larger yields in both years than any other named variety. 



"For Highest Prices" is no idle slogan. We believe Jerseybelle has sold for much higher prices on 

 the New York market than any other variety of its season. It rates as fancy. 



In the last few years Jerseybelle has been tried over a somewhat wider area. One report from Ohio 

 says, "I have never seen such beautiful berries. They make you forget Catskill and Pocahontas." A 

 grower from Pennsylvania told us that Jerseybelle for the last two years had been by far his greatest 

 profit-maker per acre, and he grows Catskill, Midland, Sparkle and others. A report from. Indiana, 

 "Jerseybelle is about the most fancy berry I ever saw and good flavor." In northern Delaware in 1960 

 a very fancy crop of Jerseybelle was being picked and harvested at above the market price. Jersey- 

 belle's record of high prices and high profits will guarantee planting in other areas. For those sections 

 where it proved well adapted Jerseybelle may become the leading berry for profit-making. 



Jerseybelle plants are moderately vigorous and make a fair amount of runners, plenty of runners 

 under real good conditions. Jerseybelle, like Redglow, does not give the impression of great productive- 

 ness but records quoted above from the Long Island Station phove that it is a heavy producer. 



Jerseybelle berries are really fancy. (See color insert) The size is large and the rather prominent 

 yellow seeds and shiny skin make Jerseybelle berries beautiful to behold. They seem to attract the eye 

 of the buyer and make it easy to separate him from his money. The berries are very good in quality 

 and have been satisfactory in freezing tests. However, Jerseybelle is a high priced fresh market berry 

 and should not be grown primarily for freezing. For firmness and shipping quality the picture is less 

 clear. From all the evidence it seems that Jerseybelle is plenty firm for retail trade and overnight ship- 

 ment if they are kept picked fairly closely while the berries are still light red, rather than waiting until 



they get a deep red color. 

 For growers in the mid- 

 dle and northern states 

 who have some good 

 berry land and a fancy 

 market available we can- 

 not urge too strongly that 

 you try out this splendid 

 new variety. Price List 

 page 32. 



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■>5V^:- 



Beautiful Jerseybelle Berries. 

 Sbe why they bring top prices? 



ik. 



