14 



THE W. F. ALLEN CO., SALISBURY, MD. 



EARLY PLANTING BEST; FROST DOESN'T HURT THEM 



EXCEPT IN VERY HEAVY GROUND WHERE 



FREEZING WOULD CAUSE HEAVING 



April i, 1916, Westchester County, N. Y. 

 Gentlemen: I inclose an order for 7,000 Strawberry plants. 

 Inclosed find cheque in payment. I am very much in doubt as 

 to the best time to set out the plants. Is a sharp frost apt to 

 kill the plants, or are they in greater danger from the dry 

 weather and conditions often accompanying late planting? 

 The plants I ordered last year did very well, in spite of a long 

 cold period of drought following planting. Rewastico did 

 especially well, beating northern-grown plants on neighboring 

 farms. Yours very truly, We F. Walsh. 



Our plants are not irrigated, or stimulated arti- 

 ficially in any way, except by cultivation, manure, 

 or commercial fertilizer, such as any grower could 

 do. If we have a "dry spell," our plants stand it 

 and are hardened somewhat to drought. We help 

 them by constant cultivation, but we don't apply 

 water. Those experienced in growing plants of any 

 kind know that plants suffer more from drought 

 after a season of heavy rainfall than they do where 

 the drought is preceded by a moderate amount of 

 rain. Of course, our plants respond to irrigation as 

 well as any others, and those who are equipped with 

 irrigating systems to increase their crop and yield 

 can't go wrong by using our plants. For the average 

 grower who does not have irrigation our plants are 

 much better than those grown under irrigation. 



5. True-to-name has become a by-word in speak- 

 ing of Allen's plants. When a berry-grower places 

 an order, he wants just what he orders, and when he 

 orders here, he gets it. When the selection is left 

 to us, as it often is by those who are not sure of 

 varieties, we select the very best varieties for their 

 soil and climate. When orders are late, we are often 

 asked to substitute if we are out of varieties ordered. 

 We are glad to do this in these cases and select some- 

 thing as near the same as possible. It is our rule in 

 such cases never to substitute a lower-priced variety, 

 unless it is expressed as a second choice. 



All the above is to show that you know what you 

 get in ordering from us. Each bunch is labeled, as 

 shown in the picture on back cover. (Note fine 





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This is how our plants are shipped 



large plants, properly cleaned, great root-system, 

 and strong, light, shipping-crate.) 



The greatest care is exercised in keeping plants 

 straight in planting. Our plants are labeled in the 

 field when dug and the label is never taken away 

 until planted in our fields or the fields and gardens 

 of our customers. The task of keeping plants true 

 to name is made surer by the fact that Mr. W. F. 

 Allen and his three sons are on the job every minute 

 and all are directly interested in maintaining the 

 reputation of The W. F. Allen Company for sending 

 out the best and purest Strawberry plants in the 

 country. 



LETTERS FROM APPRECIATIVE CUSTOMERS 



January 24, 19 16. Harford County. Md. 

 Dear Sirs: I have been ordering your plants some twelve or 

 fifteen years and have always been pleased with them. In all 

 that time, I have never seen one single plant that was not true 

 to name. How you can keep them from getting mixed I do not 

 know; I get them mixed. Your plants have good roots and are 

 nicely packed. My favorites among so many varieties are 

 Chesapeake, Wm. Belt, and First Quality. As ever, 



Philip G. Scarff. 



FOUR IMPORTANT POINTS 



January 22, 1916, Stark County, Ohio. 

 Dear Sirs: I am very much pleased with the plants you have 

 sent .me the past years. 1st. They are very fine plants. 2nd. 

 They are true to name. 3rd. They are adapted to my soil. 

 4th. I am raising some very nice berries. Yours truly, 



Geo. H. Derr. 



KNOWS WHERE TO GET GOOD PLANTS 



January 26, 1916, Greene County, Mo. 

 Dear Sirs: When I want good plants, I always send to The 

 W. F. Allen Co. and I receive just what I order and true-to-name 

 plants. I have ordered a good many times, and I received 

 everything I ever sent for in first-class shape and many thanks 

 for same. Yours truly, James Motley. 



6. Packing System. Our plants are dug fresh for 

 shipment each day. As stated before, the roots of 

 all our plants are moistened before packing. They 

 are packed in light, strong crates (see picture). The 

 tops of plants are packed outside to give air and 

 prevent possible heating. The roots inside are well 

 packed with light, moist sphagnum moss, to keep 

 the roots and plants fresh and moist. As we pack 

 them, plants will go anywhere in this country (and 

 several other countries) in ideal condition. Those 

 who have used or seen our plants know this. 



Following are letters from satisfied customers in 

 some of the states most distant from us. 



April 21, 1916, Lehigh County, Pa. 

 Dear Sirs: Strawberry plants arrived all O. K. Plants are 

 fine and were packed to withstand another week or more of 

 shipping. Yours truly, Geo. H. Rex & Son. 



PERFECT CONDITION 



February 7, 1916, DeSoto County, Fla. 

 Dear Sirs: I wish to tell you that the Missionary Strawberry 

 plants you shipped me last March arrived in perfect condition 

 and have proven a success. We have been having ripe berries 

 from them since November and expect to have for three 

 months to come. Very respectfully, H. A. Hungerford. 



EXCELLENT PLANTS IN GOOD ORDER 



February 1, 1916, Ventura County, Cal. 

 Dear Sirs: Regarding berry plants, will say that those you 

 sent me were entirely satisfactory. I have only a small garden, 

 otherwise I would plant more berries and, of course, .would 

 order from you. Sometime I shall have more room, I hope, and 

 will surely remember the excellent plants you sent me in such 

 good order. Yours very truly, R. L. Hill. 



NO ONE CAN FALL TO BE PLEASED WITH OUR PLANTS 

 February 4, 1916, Hughes County, Okla. 

 Gentlemen: We take pleasure in saying that the Strawberry 

 plants ordered from you were received and planted out in 

 March. They were large, well-rooted plants, the best we ever 

 planted. In fact, they bore a fairly good crop of berries that 

 same spring, which is more than other plants ever did. Cer- 

 tainly no one can fail to be pleased with your plants and ours 

 arrived in such excellent condition that they began growing 

 at once. Many thanks for your promptness. Truly yours for 

 berries, Wetumka Nursery. 



If you wish plants by parcel post, include enough money to pay postage. See table on third cover 



