TRUE-TO-NAME STRAWBERRY PLANTS 



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One of our fields of Progressive Everbearing Strawberries photographed in August, 1916 



Everbearing Strawberries 



Now that the reality of everbearing varieties of Strawberries is well known, we should like everybody 

 to know just how good and valuable they are. They should be in every home garden whether on a large 

 farm, or plantation, or in a small 8 by io-foot city garden-plot. There is not the slightest doubt that varieties 

 exist that are really everbearing, producing fruit continuously from spring until hard frost or freezing weather. 



The plants are set as early in spring as possible, just like other Strawberries. They are hoed, cultivated, 

 and fertilized just as other varieties. However, for best results the blossoms should be kept pinched off 

 until the last of June or the middle of July. About August i you can commence picking fruit — real, ripe, 

 delicious Strawberries, and continue to get them until freezing weather. And remember that all this is 

 done the first summer, only a few weeks after the plants are set. The second year the plants can be allowed 

 to fruit in the spring and continue fruiting through all the summer and early fall months. 



The everbearing Strawberries are not only a blessing in the home garden, but they have money-making 

 possibilities. Where you have a good market they can be grown with great success commercially. The 

 greatest crop comes during the months of August, September, and October, when the weather is usually hot 

 and people are willing to pay a good price for some fresh fruit. We have obtained from 18 to 22 cents per 

 quart by the crate. Many of our customers, nearer the large cities than we are, report 35 to 40 cents a quart 

 for their output. Given good land, good treatment, and good growing conditions, each plant (especially 

 Progressive) will produce a quart or more of berries. Read about Progressive and Superb and see what 

 they have done for others. Then plant some. They will give the whole family more real pleasure for the 

 money than anything else you can buy. 



Progressive 



During the past two years we have shipped Pro- 

 gressive to every state in the Union and to a great 

 many different places in each state. Many of those 

 who have bought plants have reported their success 

 and from these reports we unhesitatingly recommend 

 Progressive as the best of all the everbearing va- 

 rieties yet introduced. There are a few places where 

 Superb seems to have a little the best of it and, where 

 such places are known by the grower, we would 

 advise planting Superb. The vast majority, how- 

 ever, have found Progressive unequaled and we 

 advise everyone who has not tried out the ever- 

 bearers, to try them out now and plant Progressive. 

 They should be planted in early spring, the same as 

 you would any other standard variety; the blossoms 

 should be kept off until about the middle of July, 

 and from the first of August until freezing weather 

 Progressive will bear abundantly. The berries are 

 of medium size, possibly not quite so large as the 

 Superb, but they are produced in such great abun- 

 dance and are of such high quality that they take 

 the lead among the everbearers. The berries are 

 simply delicious in quality and the fact that they 

 come when other Strawberries have gone makes the 

 quality seem even better. If kept closely picked, 

 the berries are firm enough to stand shipment. We 

 have received from 20 cents to 22 cents per quart 

 for them, by the crate. We have reports from our 

 customers where Progressive and Superb have sold 

 from 25 cents to 35 cents per quart. 



Mr. J. Horace McFarland, of Harrisburg, Pennsyl- 

 vania, has tried the Progressive and knows how good 

 it is. He says: "The Progressive Strawberry seems 

 to me to be poorly named, for it is more than Pro- 

 gressive — it is the complete Strawberry. I say this 

 because it seems to have but one idea in its Straw- 

 berry existence, and that is to keep continually 

 bearing good-looking berries, of such high quality 

 that each one is a desirable and pleasant event." 



The great stronghold of the Progressive ought to 

 be in the home garden. We believe that every man 

 who has a piece of land ought to have a bed of 

 Strawberries and part of them ought to be Pro- 

 gressive, so that a supply of good, high-quality 

 Strawberries will be available all summer and fall, 

 until freezing weather. We do not know how to 

 praise Progressive highly enough as a home-garden 

 berry. 



Mr. E. S. Brian of Lawrence County, Tennessee, 

 says: "The Progressive is truly a fall-bearing variety 

 and I believe would bear the year round, if it was 

 not for the hard freezes in winter, as they were full 

 of berries up to the first of December, even after 

 hard frost and light freezing of the ground." An- 

 other friend from Tennessee, Mrs. G. W. Pickle, 

 of Marshall County, is highly pleased with the Pro- 

 gressive. She says: "I want to tell you a little of 

 what I think of your Progressive Strawberries. I 

 ordered a few from you last spring; they are more 

 than I could have thought a Strawberry could be. 

 I am sure the ones I bought will sell thousands for 



