The w. f. Allen co., Salisbury, md. 



Confidence 



Who We Are and What We Do 



The pictures on the left show the members of The W. F. Allen Company as they 

 are now, and as they used to be. Many of our older customers will remember that in 

 1903 W. F. Allen's Annual Catalog contained a print of his four sons (taken same day 

 as the above picture) under the heading, "This is one crop of our nursery stock that 

 grows all the winter." With the exception of the oldest, Walter K. Allen, who is now 

 a missionary in India, all of the sons grew up with the business, and from childhood 

 have spent all of their working hours with it. 



W. F. Allen, President of the company, has been growing and selling true-to- 

 name plants for 38 years. He has general supervision over all our operations. In plant 

 season his special duties are handling the correspondence; writing letters; giving help- 

 ful advice to those uncertain as to varieties; or other special problems. He also searches 

 out all the leading plant catalogs and orders a few plants of the most highly recommended 

 new varieties offered by other growers. These are thoroughly tried out, and if valuable, 

 are grown and recommended by us. We want the best there is for our customers. 



Mrs. W. F. Allen, Vice-president. In plant season, she opens the mail; has super- 

 vision of booking the orders; checking the shipping tags to see that each lot of plants 

 is properly directed; and billing them out correctly. Prompt service is facilitated by 

 efficiency in this department. 



W. Lee Allen, General Manager, 28 years old, graduate of Cornell University 

 1914. In charge of planting and digging. His job is to see to it that the ground is 

 properly prepared for our own planting, that the plants are properly set, and also to 

 keep plants straight and true-to-name, whether digging for our own planting or to fill 

 orders. If weather is dry or windy, plants must not be exposed to wind and sun thus 

 having vitality drawn out of them. Lee's job is to see that your plants are dug right 

 and kept fresh and strong from the field to the crate. At night and sometimes during 

 the afternoons, he helps with the packing. 



Albert G. Allen, Assistant Manager, 27 years old, graduate of Cornell University 

 1916. In charge of packing houses and shipping. Albert's job is to check up on the 

 grading and counting, to see that roots of plants are moistered properly, and that orders 

 are assembled with care. Correct and scientific packing of the plants is a large part of 

 his work. He also sees to it that crates are properly marked for shipment, so they 

 will be delivered promptly. 



Fulton W. Allen, Orchard Manager, 30 years old, graduate of University of 

 Mandand 1912. In charge of orchard work and other farm operations and also farm 

 machinery. This enables the rest of us to put our entire time during "plant season" in 

 seeing to it that you get good true-to-name plants in good condition. Fulton helps 

 with packing mail orders at night, and in rush times, during the day. 



We want to emphasize that all the actual packing of our plant orders is done by 

 Lee, Albert, and Fulton. Much of it is done at night. We have no eight-hour day. 

 We work as late as 10, 11, or 12 P. M., according to how much we are rushed. We 

 gladly work these extra hours during plant season so as to be able to do all the packing 

 ourselves and be sure it is done right, and also to get the plants shipped promptly and 

 fresh. The greater part of our plants are dug and counted during the day, packed the 

 same night and shipped out the next morning. 



All of us have our special work, but we all do any of the work. Every member 

 of the firm is on the alert to see that everj'thing is done as nearly right as we can do it. 

 We are proud of the reputation we enjoy among those who deal with us, and their 

 confidence that when ordering plants from us, they will get Service, which in our busi- 

 ness means: 



1. Plants that are well grown, strong, healthy and well-rooted. 



2. Plants that are absolutely true-to-name. 



3. Plants that are handled and packed so as to reach customers in ideal planting 

 condition. 



We have confidence that we can do these things. Does not the fact that we have 

 an organization of interested persons to superintend every detail of the work, and to 

 actually do much of the most important work, does not this fact increase your confi- 

 dence that we can and will supply you plants that are all we claim for them? 



