ALLEN'S BOOK OP BERRIES— 1923 



Display of Big Late Outside Our Packing Shed. 



Strawberries the Best Money Crop 



In the year of low crop prices (1921), the strawberry crop stood out as a shining 

 light. Most growers received a good profit on their strawberries. Even in sections 

 handicapped by poor transportation service and unfavorable weather, the returns from 

 the strawberry crop on the average were much better than from any other crop. Even 

 in years when other crops were paying, strawberries topped the list. We doubt if during 

 any year in the past 7 or 8, any crop has equaled the strawberry crop in profits. We 

 believe that the very large profits of the last few years in the strawberry business will 

 not prevail during the next few years, but we do believe that with proper methods 

 there will still be greater profits in growing strawberries than in any farm or garden crop. 



Insuring Your Profits 



Your profits depend on cost of production and price. By using proper methods and 

 the best available planting stock (See page 11) you can lower cost of production per 

 quart. Price depends on supply and demand, but it is almost a sure thing that high 

 quality strawberries will sell at a profit all the time. You can grow them of high quality 

 by using the best plants and the best varieties. As for the demand, it is tremendous 

 and growing larger all the time, by the natural increase in population and by better 

 methods of distribution both for fresh fruit and for preserved products. 



One reason for the tremendous demand for strawberries is that it is the earliest 

 fruit grown. It comes at a time when folks are tiring of living out of tin cans and stor- 

 age houses, and long for something fresh from the garden or field. This is one of the big 

 reasons, we believe, why strawberries pay well even in a year of general low prices. 



The usual markets, hotels and restaurants, grocery and family trades, home can- 

 ning and preserving always consume a tremendous quantity of strawberries, especially 

 if the quality is good. Many people are learning that good fruit is a promoter of good 

 health, and are demanding it one, two, often three times a day. Strawberries come 

 when no other fresh fruit can be had. 



Commercial Canning and preserving is consuming an increasingly large quantity 

 of fruit. And with sugar at a moderate price there seems to be no reason why this de- 



