14 



ALLEN'S BOOK OF BERRIES— 1923 



A Fine Bed of PREMIER. Don't Fail to Include Some of These in Your Order. 



PREMIER. 



After growing Premier for seven years, we still call it the money-making king of 

 all early varieties. It has no weak points. There are so many good points about 

 this variety that we want to tell you about that we are going to list them so as to be 

 sure not to miss any. 



1. Premier is a vigorous grower, doing well on all types of soil. It does well North 

 and South, East and West, in all climates and under all conditions, so no matter where 

 you are located or what your soil, you cannot go wrong in choosing Premier for early. 



2. The plants are enormously productive, ripening early and bearing through a 

 long season. No variety yields more quarts per acre. This is especially important where 

 the land is limited and a maximum quantity of fancy berries desired. 



3. The berries are beautiful in appearance, having a uniform shape (see illustra- 

 tion on front cover) and a glossy, rich red color extending clear through the berry. 



4. The berries have a bright green cap which stays green to the end of the season 

 even in dry weather. This is not oversized but just right to add the proper touch of 

 beauty to the fruit. This results in greater beauty and a larger selling price. 



5. The berries are delicious in quality, equalled only by the very best ones like 

 McAlpin, Big Late, Wm. Belt and Chesapeake. 



6. They are good shippers, firm enough to stand shipment to distant markets in 

 good condition. The only criticism we ever heard of Premier was that in wet seasons 

 they must be kept picked closely to carry through in good shape. The same is true 

 of Klondyke and Missionary, the hardest long distant shipping berries known to the 

 strawberry world. 



7. Premier is a fancy early berry which makes it easier for commercial growers to 

 get pickers at the first of the season and keep them for late varieties, than if there were 

 less desirable early berries, or none at all. 



8. Premier seems to be almost frost proof. Two years ago practically all the 

 early varities and many of the late ones were wiped out in this section by a late frost. 

 Premier kept right on blooming and made a full crop. We had another late frost this 

 past season cutting down the yield of nearly all varieties both early and late except 

 Premier. 



9. The berries are of large size and hold their size well throughout their long bear- 

 ing season. As every strawberry grower knows, size is an important factor in getting 

 a good price. 



10. No variety has healthier foliage. This season has been very wet in this sec- 

 tion but it is almost impossible to find a single leaf spot or other disease or insect on 

 Premier, 



