ALLEN'S BOOK OF BERRIES 



192 7 



One of Allen's Plants 



Our 42nd Annual Visit 



This is the forty-second year we have sent greetings through our Book of 

 Berries, to strawberry growers in this country. These years we have tried to make 

 years of service and satisfaction to our customers and friends. That we have suc- 

 ceeded to some extent is attested by the number of growers who bought of us dur- 

 ing those first years, that are still using "Allen's Plants". It has also been very 

 gratifying to us to note how large a percentage of the increase in our business has 

 been due to recommendations of our friends based on the kind of plants and service 

 they had received, rather than to a direct appeal by us through advertising. 



The manufacturer of a popular brand of tooth paste prints the following on 

 each package: "The priceless ingredient of every product is the honesty and 

 integrity of its maker." We believe that is true, and especially so of a product like 

 strawberry plants. 



By our efforts to give every one good service, good plants and moderate, fair 

 statements in our catalogs, we hope and believe we have been able to win the 

 confidence of those who have dealt with us. And if we have done that, we feel that 

 we will continue to receive their orders, when wanting berry plants. Don't you? 



