ALLEN'S BOOK OF BERRIES— 1927 



Big Joe — a proven Money Maker 



Big Profits 



Be Sure to Read All of This Page 



We truly believe that a small acreage, 34 acre, up to 4 or 5 acres, of well 

 cared-for strawberries will yield larger returns per acre or per hour of labor than 

 almost any other crop you can grow. But don't be misled by glowing word- 

 pictures of large and sure profits that have, in the past anyway, been written by 

 plant growers anxious, like ourselves, for plant orders. The strawberry business 

 has been good, and the outlook for the future is good enough without exaggerating. 

 Profits of $200-$500 per acre for well cared-for plantings are a reasonable expecta- 

 tion. $500-$ 1,000 are made quite frequently, but profits of $l,500-$2,000 per acre, 

 while sometimes made, must have all growing and marketing conditions just right. 



We are not pessimists — we believe in the strawberry business and we want 

 your orders for plants, but we don't want to make your expectations unjustifiably 

 high. 



Profits can be increased by consistently following a few simple methods: 



1. Careful selection and preparation of soil. 



2. Good cultivation and proper fertilization. 



3. Proper setting of plants, including early setting. 



4. Selection of the right varieties. 



5. Use of good, true-to-name plants of those varieties. 



6. Harvesting and marketing advantageously. 



Of these six points, we are giving in this Berry Book dependable information 

 based on over 40 years' experience, to help on 1, 2, 3, and 6. On points 4 and 5, 

 our service is complete. We are offering you good plants, true-to-name plants of 

 the right varieties at reasonable prices. Grow strawberries — it's a good crop to 

 grow and this is a good time to start. 



Here are reports from some of our customers who have started: 



Bennington County, Vt., July 26, 1926. I wish to write you a few lines to tell you of the wonder- 

 ful success I have had this year with the Premier Plants I bought of you last year. Our season has 

 just come to an end, and I have picked 3,400 quarts of those wonderful Premier Strawberries from 

 a half acre of land. It is quite good, I think, and some credit is due you for the good true-to-name 



