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EARLIDAWN earnest of a// 



Five days earlier than Blakemore 



Earlidawn is a cross of Midland and Tennessee Shipper. It was originated at Beltsville, Md. 

 in 1947 by the U.S.D.A. and first selected for merit in 1948. After observation and testing Earlidawn 

 (U.S. 3939) was released for introduction in the fall of 1956. The original U.S.D.A. release best 

 describes the variety. 



"The ripening season of Earlidawn is about 5 days before Blakemore and Howard 17 

 (Premier). Earlidawn is the earliest of all to ripen; its flower stems are short and the flowers are 

 well covered by leaves to protect them from frost. It has escaped frost even better than Premier. 

 The berries average large in size and maintain large average size throughout the picking season. 

 The color of the berries is strong to vivid red, a little deeper than the Blakemore color. They are 

 glossy, have a moderately tough skin, and are firmer than Premier, Catskill and Sparkle, about 

 as firm as Pocahontas and less firm than Blakemore. The seeds are slightly sunken. The berries 

 are fairly uniform in shape and their flavor is tart and good." 



"The plants are vigorous, fairly free of leaf spot and leaf scorch, produce fewer runners than 

 most other varieties and are very productive and have shown no yellow variegation. They are 

 not resistant to red stele root-rot. The plants are productive in wide matted rows. Yields of 

 Earlidawn have been above those of most other varieties in Maryland," 



As further evidence accumulates it . 



is certainly safe to say that Earlidawn 

 is frost resistant if not frost proof and, in 

 addition, under good growing condi- 

 tions with adequate moisture Earlidawn 

 is a vigorous producer of runners and 

 can hide the middles. (See Inset) 



Earlidawn has been sieadily in- 

 creasing in popularity since its intro- 

 duction and is now tied for third place 

 with Sparkle in our sales. It has been 

 widely tested with excellent reports 

 coming from Indiana, Ohio, Kentucky, 

 Missouri, Maryland, New York, Pennsyl- 

 vania, Massachusetts and other states. 



\1 





As Premier has faded in popularity 



We feel that Earlidawn is generally 



adapted in most of the middle states and into the far north. 



and performance Earlidawn generally has taken its place. 



Earlidawn is a heavy producer. The yield of 9640 quarts per acre was made at Beltsville in 

 1955; one large grower in Michigan has reported over 10,000 quarts per acre for three successive 

 years; records of more than 8,000 quarts per acre in various tests are frequent; in 1959 here at 

 Salisbury Earlidawn was the heaviest yielder in a very dry year; in 1960 in Kentucky Earlidawn 

 was reported at 10,112 quarts per acre. 



We have planted a large acreage of Earlidawn and they have grown very well, but we 

 have not been able ta keep up with the increasing demand any year since its introduction, so 

 we suggest that you get your order in for this variety early. Price list page 32. 



