MIDLAND 



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Midland has everything a great berry needs — beauty, size, color, quality, pro- 

 ductiveness, firmness and freezing excellence. If Midland made plants a little more 

 freely and had a little more frost resistance we could call it one of the greatest 

 berries of all time. Selection of good soil, plus good care, will nearly always make 

 possible plenty of plants for a good fruiting row with the new extra vigorous virus 

 free stocks now offered. Irrigation, if available, will help insure the excellent fruiting 

 row and also if properly used will provide almost complete frost protection. 



Midland berries are very early, ripening with Premier and Blakemore, only a 

 day or two behind Earlidawn. The berries are quite firm and average large in size, 

 probably as large as Catskill. They have a bright red color which extends clear 

 through the berry. When first picked they are bright red but darken somewhat on 

 holding. This is some handicap on wholesale markets but for fruit-stands, 

 local trade, "Pick Your Own" projects and home gardens Midland is 

 "IT." The berries are excellent in quality; many consider them the 

 equal of Fairfax — ^not quite as sweet but with just as much ap- 

 pealing flavor. Their firmness and deep red color clear through 

 the berry make it one of the best for freezing. Midland has 

 been at the top or next to the top in more freezing tests than 

 any variety we know. 



Midland plants are large, healthy and very productive. Where a good 

 fruiting row has been produced their production is right up with 

 Catskill, Sparkle and the other leaders. 



Midland is adapted to all the middle states and even quite far 

 north if irrigation is present to help against late spring frosts. 

 In Missouri it has consistently been one of the best berries from 

 the standpoint of quaUty and yield. In Connecticut it has been 

 superb. In New Jersey it has been the best early berry for a 

 long time and still retains that rank. On Long Island it is one of 

 the most productive and profitable berries to grow. 



It is our opinion that when grown for any market except 

 for shipment to big city wholesale markets Midland 

 is one of the best, largest, most productive and most 

 profitable of all early berries. Our one caution: Use 

 good land and give them good 

 care to be sure of a good 

 fruiting row. 



For growers who 

 have irriaation, 

 selection of Midland 

 as an early variety 

 should be almost 

 automatic. 



Early. Productive, Firm, 

 Midland, a Great Strawberry. 

 High Quality, Good Freezer 



So far as our 

 reports show. Midland 

 is one of the outstanding 

 berries for "Pick Your 

 Own" projects. 



Our virus free stock of 

 Midland has made very 

 satisfactory growth in 

 1961 and we have a 

 good supply. This 

 variety is always popular 

 and early ordering is 

 advised. 

 Price list page 32. 



