PREMIER The frost Proof deny 



For many years, since 1915 when it was introduced, Premier 

 reigned supreme as the most popular, most profitable and widely 

 planted berry in the northern states. Premier territory extends as 

 far south as the high altitudes in Tennessee and North Carolina 

 and north to Canada. 



Premier is still a favorite with many growers in that area but it 

 no longer "reigns supreme," having been surpassed by Catskill 

 and challenged by Sparkle and other kinds. The reasons why 

 Premier stayed at the top so long may be listed. 



1. Vigorous, healthy foliage, usually making plenty of plants for 

 a good fruiting row. 



2. Amazingly heavy crops of fruit which while not fancy are ac- 

 ceptable on many markets, including the processing industry. 



3. A hardiness and frost proof factor which insures big crops every 

 year. 



4. An early berry, it starts bearing among the first and continues 

 through a long season. 



5. Most of the records for yields and profits, many of which still 

 stand, have been made with Premier. It has been considered the 

 safe and sure variety. 



Factors which contributed to the loss of leadership by Premier 

 are: 



1. Before virus free stocks were available it became increasingly 

 hard to get a good fruiting row, especially in bad seasons and 

 under unfavorable conditions. This naturally greatly decreased 

 yields and therefore profits. 



2. Premier plants bear so heavily that they cannot size up many 

 of the later berries. This has been particularly serious in hot dry 

 seasons. 



3. As more desirable fruit came on the market Premier berries 

 suffered by comparison both in quality and price. 



4. Virus free stocks make it easier now to get a good fruiting row, 

 but in our opinion virus free Premier now offered is not the real 

 Premier. The fruit is the same in size and shape, but is lighter in 

 color and less desirable in quality than the old non-virus free 

 stock. We hear of local processors refusing berries from virus free 

 Premier because it makes a product that is too mushy. We are not 

 at all sure that the present day virus free Premier stock has all 

 the frost resistance of the original Premier. 



To sum up. Premier berries are early, fairly good in quality, 

 fairly attractive in appearance, acceptable on many markets, mod- 

 erately firm for shipping short distances and are produced in 

 tremendous yields with a certainty of bearing unequalled by few 

 other kinds. 



For those who have known and grown Premier and like it we are 

 not suggesting a change. We have a nice lot of virus free Premier 

 and a few of the regular stock for those who want to try the old 

 strain. 



Premier is also sold as Howard 17, which was the original name. 

 The varieties are identical in every respect. When ordering use 

 the name you like best. Price list page 32. 



FLORIDA 90 



A fine new strawberry, originated by Dr. 

 A. N. Brooks in Florida, and grown almost 

 exclusively in that state. Florida 90 is more 

 productive and produces larger, more tasty 

 berries than Missionary. The berries are red 

 all the way through. Florida 90 berries are 

 large, long and pointed. They ship very well 

 and have been very well received on northern 

 markets. As with Missionary, all our Florida 

 90 are grown from virus free plants. Both 

 varieties are showing the tremendous vigor 

 which has come to be^ associated with free- 

 dom from virus. Price list page 32. 



10 



MISSIONARY 



For many years Missionary has been the 

 leading berry in Florida and popular in other 

 southern states. In Florida it is now a poor 

 second to Florida 90 in acreage grown. Mis- 

 sionary will do well on almost all soils, but 

 will do better than most on lighter soil types. 

 The berries ripen early, are medium in size, 

 dark red in color, rather tart quality and at- 

 tractive in appearance. It is a very good ship- 

 per and is also a favorite with the ''cold pack" 

 or "juice" men. Virus free stocks now used 

 are emphasizing the good qualities of Mis- 

 sionary. Price list page 32. 



