JERSEYBELLE for Highest Prices 



Jerseybelle was first listed in our catalog in 1957. At that time it had been grown 

 successfully and profitably for several years by New Jersey growers under the 

 name 7 A. When listed on produce market quotations 7 A was nearly always at the 

 very top. Jerseybelle was originated at the New Jersey Station and released for 

 introduction by the New Jersey Small Fruits Council. 



Jerseybelle is a very large fruited variety with a late ripening season. The fruit 

 has a shiny skin, a tough surface and rather prominent yellow seeds. The cap is 

 large and showy which further helps to attract the eye of the buyer. The flavor of 

 the fruit is best described as mild and becomes bland when fully ripe. However, this 

 does not seem to deter the city buyer as quality is not the first consideration. Jersey- 

 belle berries are really fancy (See front cover) and so outstanding for beauty and 

 size that they always bring top prices. 



Jerseybelle plants are moderately vigorous and will make a fine amount of runners under 

 good conditions and plenty of runners under superior conditions. Jerseybelle is definitely not a 

 berry for a poor grower on poor soil but for the good grower on good soils it can be a gold mine 

 if the fruit is picked at just the right time and handled carefully and promptly. Jerseybelle is 

 firm enough for retail trade and over-night shipment if kept picked closely while the berries are 

 still light red, rather than waiting until they get a deep red color. 



The introduction of virus free stocks of Jerseybelle has led to a re-evaluation of the variety. 

 We know that Jerseybelle has performed very well at the Long Island Vegetable Research Farm, 

 producing 10,465 quarts per acre in 1958 and 10,875 quarts per acre in 1960, the yield in both 

 years being larger than any other named variety. And we know that Jerseybelle has an outstand- 

 ing record as a profit maker in the state of New Jersey. It seems to be m.oving slowly out of its 

 early territory and we get scattered reports from Ohio, Pennsylvania, Illinois, Virginia and New 

 England that indicate it is a variety worthy of trial in the middle and northern states for the 

 grower who has good berry land and a fancy market available. Mr. W. F. Dyer of Windham 

 County, Connecticut, wrote us on February 20, 1961 that on a test of several varieties Jerseybelle 

 was rated objectively as best of all. 



Our plants of virus free Jerseybelle this year are beautiful. The plants are vigorous and the 



runner production has been good. 



.rtflitiH,^ "*" ^ ---. "See why they bring the 



money" is no idle slogan. 

 We believe Jerseybelle has 

 sold for much higher prices 

 on the New York market 

 than any other variety of its 

 season. Price list page 32. 



P 



Beautiful Jerseybelle Berries. 

 See why they bring top prices? 



