J 



EARLIDAWN Earliest of AII 



Earlidawn is a cross of Midland and Tennessee Shipper, released in 1956, 

 and we have never had enough virus free plants to fill all orders for this fine 

 variety. 



Earlidawn ripens the earliest of any variety and is as frost proof as any 

 variety because of the fact that its flower stems are short and the bloom is 

 protected by leaves. 



Earlidawn berries are large in size and hold this size through the picking 

 season. They are glossy and vivid red in color (see back cover). The skin is 

 fairly tough with about the same degree of firmness as Pocahontas, not as firm 

 as Blakemore and Dixieland but firmer than Catskill and Sparkle. Earlidawn 

 berries are uniform with seeds slightly sunken, and a flavor that is tart and good. 



Earlidawn plants are vigorous but do not produce runners freely under 

 adverse growing conditions. It is for the good grower and requires adequate 

 moisture to produce runners freely. Plants are very susceptible to verticillium 

 wilt and where this is a specific problem Earlidawn should not be planted. 



Earlidawn is grown very widely from the south to the far north. It is a heavy 

 producer and the stand-by for thousands of growers. 



Our plants are beautiful. May we send you some? Price list page 28. 



J MIDLAND 



With Irrigation it fias Everything 



Midland has much to recommend it — size, quality, color, productiveness, 

 firmness, freezing excellence and beauty. It grows best in the middle states but 

 it can move north if irrigation is available to combat frosts and it can go south 

 if irrigation is available to help get a good fruiting row. 



Midland berries are very early, ripening slightly after Earlidawn. They are 

 quite firm with a bright red color which extends through the berry. Throughout 

 the season the berries will average large in size, excellent in quality and ex- 

 cellent for freezing. The berries will darken somewhat upon holding, which is 

 definitely a drawback on the wholesale markets. 



Midland plants are large, vigorous and very productive. However, good soil 

 plus good care are necessary to get enough plants for a good fruiting row. 



We have a good supply of beautiful Midland plants. Price list page 28. 



