ANNOUNCEMENT. 



To obtain the proper return for his time, labor and investment, the farmer, 

 trucker, florist or horticulturist must plant seed that will germinate. 



Unless he takes time at the period when he has none to spare, he cannot 

 test his seed accurately and he has to depend on the recommendation of the firm 

 from which he makes his purchases or the person from whom he secures his 

 supply. This is a risk, in most cases, which cannot be avoided except through 

 the judgment exercised in selecting the seed house that has the best reputation, 

 that tests its own seed before selling and that has established the fact that 

 its name on a delivered package is a guarantee that the quality is of the best. 



Many recent warnings from the Department of Agriculture at Washington 

 have shown those who use seed the necessity of taking the very greatest care in 

 the selection of the house that is to supply the seed for the coming crops. Un- 

 scrupulous houses, with no reputation to sustain, are able to foist aged and sterile 

 seed upon their victims, and it is a known fact that the farmers and others have 

 sustained losses amounting to many millions of dollars through this cause. 



The wise farmer has learned through many years of experience that this 

 loss may be avoided by purchasing the seed that bears the motto : 



STECKLERS SEEDS ARE BEST 

 BEST SEEDS ALWAYS GROW. 



This motto still stands pre-eminent after a test of forty-seven years, during 

 which period no other seed that can approach that distributed by us has been 

 placed in the hands of the planters. 



Forty-seven year? ago, or in 1865, Mr. Eichard Frotscher founded the house 

 of the J. Steckler Seed Co.. Ltd., to the title of which we succeeded eighteen 

 years ago. It was Mr. Frotscher's aim to give his patrons the very best, and he 

 succeeded until his name became pre-eminent in this line of business. His policy, 

 during the last eighteen years, has been closely followed by the present House, 

 which has ever had in view the improvement of the seed supply of the South. 



While there are constantly coming into notice new houses which seek to 

 supply seed to the farmer, we wish to point out that experience gained by long 

 years of tests and trials is something that counts most importantly and that it 

 does not pay to plant seed that has not been judged fit by the house that has 

 learned by long years of study to be worthy of our guarantee. Beware of seeds 

 offered too cheaply: good seeds cannot be sold below the cost of production. 



Again we present to you our catalog, in which you will find many new 

 matters of interest and importance to } 7 ou, and we assure you that the offerings 

 herein contained are superior in every way to any others in the country to-day. 

 They are the best. 



To our many patrons of the past we extend our heartiest thanks for their 

 trust in us and we hope that we shall be honored with their orders for this 

 season, promising, as usual, to supply them with the very best from the largest 

 and most reliable stock in the South. 



J. STECKLER SEED CO., LTD. 

 M. T. Frotscher, President. 

 Joseph Stockler, Vice-President and Gen'l Mgr. 

 Richard P. Steckler, Secretary-Treasurer. 



