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• Larger Berries 



• Bigger Yields 



• Greater Profits 



• Delicious Flavor 



Accepted as the finest flavored berry 

 yet developed, Fairfax is now the most 

 popular home garden berry. Is really 

 at its best when eaten right from the 

 vine, as additional treatment adds lit- 

 le or nothing to its superlative flavor. With its large size, firmness and productiveness, Fair- 

 fax has been a profitable variety for the market gardener and the commercial grower, espec- 

 ially when their trade was quality-minded ; bringing a nice premium over varieties of ordinary 

 quality. 



Developed by the U. S. Dept. of Agriculture from a cross of Premier (Howard 17) and 

 Royal Sovereign, introduced in 1933, Fairfax is now one of the major early varieties. Being 

 successfully grown as far south as North Carolina and all through the northern states. 



Fairfax is usually a day or two later than Premier, and has an exceptionally long fruit- 

 ing season, often fruiting as late as Chesapeake; thus, covering the season well for growers 

 who wish to plant only one variety. 



GROWTH — Fairfax makes a vigorous growth, 

 being far superior to older varieties, even more 

 vigorous than Dorsett. The foliage is very healthy 

 and may become too dense when over fertilized, 

 very resistant to leaf spot and scorch. Although 

 Fairfax cannot be termed a free plant maker, they 

 will generally make sufficient plants for a good 

 fruiting row. 



SIZE — The berries are very large, generally aver- 

 aging larger than Dorsett. Under favorable wea- 

 ther conditions the last fruit harvested will com- 

 pare very favorably with the first picking. In ex- 

 tremely dry weather the fruit will run down in 

 size at the end of the season but they will always 

 develop to a good marketable size. 



FIRMNESS — Fairfax berries are very firm, even 

 more firm than Blakemore. Fairfax berries stand 

 shipping well and although they may turn some- 

 what dark, they will arrive on a distant market in 

 perfect condition with a fresh, glossy appearance. 



ADAPTABILITY — Fairfax is well adapted to any 

 section where Premier can be grown, is being suc- 

 cessfully grown on the Pacific Coast and in North 

 Carolina which are beyond Premier's southern lim- 

 its. No matter where you live, except in the far 

 South, we are sure you will find Fairfax a satisfact- 



and a profitable variety. 



QUALITY AND FLAVOR— Quality is very high, 

 the fruit has a firm even texture and a rich pleas- 

 ing aroma. The flavor is exceptionally rich, full 

 bodied and very sweet. This fine flavor will make 

 a veritable glutton of the most conservative berry 

 lover. 



PRODUCTIVENESS— Fairfax is very productive 

 in some cases outyielding Dorsett but this is not 

 generally the case. The fruit stems are strong 

 and upstanding and under normal conditions hard- 

 ly a berry is lost from decay or mould. 



COLOR — When Fairfax is first ripe they are 

 a light red in color, which will turn darker soon 

 after picking, if allowed to hang on the vines until 

 over ripe they become very dark. As Fairfax ber- 

 ries have a very high gloss, they are very attract- 

 ive even when over ripe. There is no loss in flavor 

 and the fruit is still firm even when almost purple. 



FROST RESISTANCE— F a i r f a x has suffered 

 very little frost damage since being introduced 

 and although they are not as resistant as Premier 

 no serious damage has been suffered, though in 

 some sections slight frost damage has been re- 

 ported. 



ELEANOR ROOSEVELT For the S rower who desires an exceptionally fine quality 



berry, this new midseason would be ideal in the southern 

 sections. Some growers in North Carolina are speaking very highly of it, and have found it 

 to be more profitable than many older varieties. The foliage is healthy and vigorous. To be 

 at its best Eleanor Roosevelt needs good rich soil, with ample moisture. Although production 

 is not heavy, the berries are very large and beautiful, thus most of the crop will be of extra 

 fancy quality, and bring a fancy price. Where it pays to have extra fancy berries, or for 

 home garden use, we fell Eleanor Roosevelt deserves a trial. 



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