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AY Greater Profits 



...than Any Other Fruit 



The Blaeberry Planting Is A 

 Lifetime o€ Profit 



Attempts to improve the wild blueberry by 

 breeding were first made by Dr. Frederick V. 

 Coville of the U.S.D.A. in 1909, and from this 

 work has grown a new and very profitable 

 industry. Until recently, cultivated blueber- 

 ries could be grown successfully only on nat- 

 ural blueberry soil. Such land is usually 

 rough and far from good roads, requiring 

 much labor and expense to get it in condition 

 for planting. On soils of this type, which 

 have a high water table and are abundantly 

 supplied with turf, leaf mold and other or- 

 ganic matter, clean cultivation is practiced 

 right up close to the plants. All attempts to 

 grow cultivated blueberries 

 in this manner failed: 

 the plants simply refused 

 to make satisfactory 

 growth. A small planting 

 on the N. J. Experiment- 

 al Station farm near New 

 Brunswick, N. J., culivat- 

 ed in this manner for sev- 

 eral years, simply stood 

 still: the plants lived but 

 failed to grow. Finally, 

 it was decided to put the; 

 plants under a deep per- 

 manent mulch of salt hay. 

 The following year the 

 plants made a good 

 growth and have contin- 

 ued to do so ever since. 

 We have been watching 

 this planting for six 

 years, growing on the up- 

 lands of N. J., and it is 

 fully as productive as the 

 plantings on the finest 

 natural blueberry soil — yielding as high as six quarts of large, delicious berries per plant. 



Our experience was the same with a small planting of Pioneer made in 1931. Cultivated faithfully 

 for four years, the plants simply stood still. Following the practice of New Jersey, we decided to 

 mulch with pine needles. Every year since, the plants have made a nice growth, often as much as 

 eighteen to twentw-four inches, and have produced good yields. 



The cause of this great response of blueberries to mulching on upland soils is really very simple. 

 The blueberry is very shallow rooted, yet requires a large quantity of moisture. Cultivation on upland 

 soil causes the drying out of the top soil, while conserving the moisture deeper down; thus, the blue- 

 berry plant, with its shallow roots, is feeding in this dry top soil. With the deep permanent mulch, 

 moisture is retained up to the surface of the soil and the roots are not disturbed. 



These findings open a wide field for the growing of blueberries, which are now, by far, the most 

 profitable of the bush fruits. The permanence, high profit possibilities and the dependability of culti- 

 vated blueberries make them the one fruit crop you should be sure to consider. 



These Rancocas illustrate the size and beauty of our cultivated Blueberries. 



This Blueberry planting represents 15 years of continuous profit. 



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