11 



BIG CROPS — There seems to be no end to the productiveness of Premier when planted on good land with 

 ample moisture at fruiting time. An early ripening variety, it continues bearing until most of the midseason berries 

 are about through. In very dry years it is impossible for the plants to size up the great quantity of berries and 

 there are many small fruits among the later ones unless irrigation is provided. With hot, wet weather at fruiting 

 time, Premier tends to rot too easily if the beds are matted too thickly or have been left unmulched. Under 

 favorable conditions, yields of 5000 to 10,000 quarts per acre of good, marketable Premier berries is not unusual 

 and higher yields have been recorded quite frequently. 



THE PREMIER BERRIES in the picture give an idea of the shape and general appearance of the fruit. They 

 run medium to large in size, medium to high in quality, medium to good in firmness. Premier berries grown in 

 New England, New York, Pennsylvania and other northern states will be larger, firmer, brighter and more attrac- 

 tive in appearance and much better in quality than Premier berries grown farther south. 



PREMIER PLANT GROWTH is extremely healthy and moderately vigorous. It is very difficult, usually, to 

 find the slightest trace of leaf spot or any other foliage trouble in our Premier rows. There have been reports 

 from some states that, in dry years, Premier would not make enough plants for the most' desirable fruiting row. 

 This generally is not the case if good vigorous stock is used. We have several fields of Premier plants each year. 

 By taking all our planting stock from the healthiest, most vigorous fields, we have now the most rugged, robust 

 stock of Premier we have even seen. In spite of an unfavorable growing season, our beds of Premier, this year, 

 will average the best of any variety we have, superior even to Temple and Blakemore. 



THE PREMIER VARIETY and this stock of Premier plants are right for you, for heavy yields, for good profits. 



CUSTOMER COMMENTS 



CUSTOMER COMMENTS about Premier are the same 

 as they have been for many years. Mr. W. F. Groll- 

 mitz of Fulton Co., Illinois, writes, "I had a fine crop of 

 Premier last year and made good money on same. 

 Thanks to you for such nice plants." Another Premier 

 grower, Mr. Gerald Flanders of Penobscot Co., Maine, 

 has this to say, "I have three acres of Premier for this 

 fruiting season and am trying to get a later variety 

 to lengthen my berry season. I am very much inter- 

 ested in growing strawberries and what I know about 

 it I have learned from your Berry Book. I have grown 

 7000 quarts per acre from Premier." Of course, we 

 like to publish letters like that as well as this one 

 from Mr. William C. Sunderland of Clearfield Co., 

 Penna., "I got 100 Premier plants last spring (1946) and 

 picked 100 quarts. They averaged a quart to a plant. 

 I'll admit it was a favorable season but they did won- 

 derful. You can't praise Premier enough. They are 



the Berries!" Another Penna. grower, Mr. Preston 

 Hutton of York Co., states the case for Premier in just 

 two short sentences, "I picked 150 quarts of Premier 

 from 125 plants last year, even though the first blooms 

 froze. The size and flavor were excellent." Big crops 

 in spite of cold and frost. Satisfactory size, appearance 

 and flavor. That's Premier! Price list, page 31. 



HOWARD 17— Premier is also sold as Howard 17, 

 which was the original name. The varieties are 

 identical in every respect. It's a "pippin" no 

 matter which name you use. Price list, page 31. 



