RFAX 



The Best 

 Berries 

 in the 

 World 



THE ROYAL QUALITY of the berries make FAIRFAX— 

 ... A must variety for good berry gardens. 

 . . . The best roadside market variety. 

 . . . Like a magnet at pulling repeat orders. 

 ... A money maker wherever quality is important. 



FAIRFAX started as a variety under a cloud because of the tendency of the berries to 

 turn dark on holding. The Fairfax cloud was quickly found to have a silver lining as Fair- 

 fax went to work. And as consumers learned about varieties, the rich dark red of Fairfax 

 became a symbol of quality — not of decay. On any market where consumers are close 

 enough to the producer to come back to him, they not only demand those dark berries, 

 Fairfax, but are willing to pay a premium to get them. 



Most wholesale fresh fruit markets want a light berry because buyers and handlers 

 associate light color with firmness and small loss. The same is true with cold pack and quick 

 freeze plants which put up berries in large packages. But with quick freeze plants which put 

 up berries in one or two pound family size packages, there is a definite trend toward darker 

 berries. Consumers, when they have a chance to identify something and strike back, 

 quickly learn that dark color in strawberries means better maturity, more sweetness and finer 

 quality. Delicious dark red Fairfax berries, as much as any other one thing, has helped to 

 bring this about. 



You might think from all we've said about the quality of the berries that Fairfax has little 

 else to offer. How wrong that would be. 



Fairfax plants have beautiful foliage, healthy dark green leaves with blossoms nearly as 

 big as small roses, suitable for decorating garden borders or flower pots as well as fruit 

 production. 



These rugged Fairfax plants produce large crops of berries, crowding and often equal- 

 ling or surpassing the big yields of Premier or Catskill. 



The berries are beauties, first a brilliant red with fairly prominent bright yellow seeds, 

 then a rich dark mahogany shade and finally a purplish red color. Every variety has, at 

 least, one weakness. With Fairfax, it's in the picking. If not picked clean each time, left 

 over berries, while still solid, will become quite dark. These, mixed with the lighter, just- 

 ripened berries, present a somewhat mottled unattractive appearance. 



The berries are quite firm and will outlast most other kinds, staying dark but solid for 

 several days, after many lighter varieties have already started to decay. 



Very large size with broad fan-shape is usual for the first berries on the clusters, becom- 

 ing medium size and more round in shape as the later berries ripen. 



Berries ripen early in Maryland, almost with Premier but become later, almost midsea- 

 son, in northern states. 



SIZE— FRUIT SET— DESSERT QUALITY— FIRMNESS— GLOSS & COLOR— RESISTANCE TO SPOT 

 Dr. George M. Darrow (U. S. D. A. Beltsville, Maryland, Dean of all Strawberry Research workers in the U. S. A.) 

 in an address printed in August 1945 Hoosier Horticulture rated (1-10) 20 leading standard and new varieties of 

 berries on the six important points mentioned above. In this study. Dr. Darrow gave Fairfax the highest point 

 rating of any variety, 55 out of a possible 60 points. Midland was second with 53 points. 



