IDLAND 



We don't like too many extravagant words but we can't help 

 saying that Midland is a wonderfully fine new berry entitled 

 to be called 



THE BEST NEW VARIETY IN YEARS 



With the exception of Blakemore in the south and Premier and 

 Catskill in the north, no variety in our memory has gained such 

 wide approval in so short a time. 



WHAT IS MIDLAND LIKE? 



A vigorous grower making an ample bed of large strong 

 plants rather than great numbers of small ones. 



A tremendous yielder — rating right along with master crop- 

 pers like Premier and Catskill in total quarts per acre. 



Berries average large — larger than Premier, as large as 

 Catskill. 



Berries are very firm — firmer than Premier or Catskill, almost 

 as firm as Blakemore and Fairfax. Tough skin helps. 



Berries have a nice appearance- — darker than Premier, lighter 

 than Fairfax, glossy skin, very attractive. 



Berries have high quality — different from Fairfax, not as 

 sweet, but a distinctive flavor some like just as well. 



Berries good for freezing — in tests at Maryland Station, Mid- 

 land was best of all. 



Midland adaptation seems about same as Premier 

 (see page 10) — possibly extending a little farther 

 South, not quite so far North. In the southern part 

 of the Premier territory, we think Midland has a 

 better chance of replacing Premier as a good mass 

 production berry than any variety now in sight. Ideal 

 for the grower who wrote last year "I want something 

 more productive than Fairfax, better quality than 

 Premier." Midland is it! Price list, page 31. 



Good Words For Midland Come From 



Missouri — "The Missouri Experiment Station at Mt. Grove advised us 

 to set your Midland plants in Missouri." — los. B. Dors, Boone Co., Ark. 

 Indiana — "The Midland showed up good in last year's test plot here." 



Roy Gish, Jasper Co. 

 Minnesota — "Midland proved very satisfactory. Beat any berry I had 

 last year." — Elmer Waters, Winona Co. 



North Carolina — "The Midland is an excellent berry. Last spring I 

 gathered 10 gallons of berries from 30 plants — the largest strawberries 

 I have ever seen." — W. J. Squires, Rockingham Co. 

 Ohio — "Frost got some of the Midland blossoms which looked like 

 apple blossoms — they were so big. I have never seen plants bear 

 such large berries in such quantities as this variety. The average size 

 was as large as the ones pictured on your 1946 catalog, front cover. 

 The largest had no hollow centers. Neighbors called quality finest 

 ever. Midland is all that you desire."— Arthur R. Meyer, Clermont Co. 

 Virginia — "The fruit of the Midland was just wonderful." 



W. G. Niven, Norfolk Co. 

 Wisconsin — "Midland is the best berry I ever raised. Had a wonderful 

 crop of large Midland berries last year." — Orlando Rennie, Racine Co. 



