WHY WE MUST SERVE YOU WELL 



We have sent you this book with the hope of supplying you with some of Rayner's High Qual- 

 ity Plants this season, and to aid you in growing better and more profitable crops. If it were pos- 

 sible, how we would like to visit you personally. We would not only be able to sell you more 

 plants, but would certainly receive much valuable knowledge on strawberry growing throughout the 

 country, and meet, we know, many more worthy friends. But as this cannot be accomplished, the 

 only method we have for selling our plants is through our Berry Book, and the natural prestige 

 gained by the successful results so many thousands of growers have had with Rayner's plants. 



Years ago we realized that to succeed our customers must also meet with success, and we believe 

 by the rapid growth of our business the idea we started with "High Quality Plants at Moderate Prices" 

 has been the greatest asset in promoting this development. We have always given the true facts as 

 wc have found them in our variety descriptions, never over-exaggerating any poor variety even though 

 our supply may be large. For, we can readily see that if a customer should decide to plant a variety 

 described in our catalog as very good and obtain results far below the description, his berry project 

 would undoubtedly show up on the losing side of the ledger, and this would finally cause a decrease ' 

 in our sales. We have found by past records that repeat orders are by far the bulk of our business. 

 Thus, your success is truly our success, and we hope that you will always remember we are as , 

 anxious for the berry plants that we sell you to prove successful as you are, and to give you all the I 

 assistance we can toward making this success possible. | 



With this in mind, it follows that we must fill your order with plants that have the inherent j 

 qualities essential to growth and heavy production of high quality fruit. So the most important step 

 in berry growing will be in the promotion of the success of the enterprise. We do not believe the 

 importance of really good plants in relation to successful and profitable berry growing can be over- 

 emphasized. The great care which is given the growing, digging, and packing of our plants has giv- 

 en us a host of successful and satisfied customers, and we are sure that if you have never used our 

 plants, the order you place with us this season will convince you that Rayner's plants are better. 



We want to thank all of you who so generously sent us your plant business last season. 

 In fact, you gave us the blue ribbon year of our history. For, w^e had the pleasure of filling over ' 

 50% more orders during the spring of 1937 than we had ever filled before, and we can not express 

 in words the appreciation we w^ould like to give every one of you who aided us in making this i 

 great advance. 



We also thank those of you who sent us information on the comparison of the various varic- ■ 

 ties under your local conditions, for this has enabled us to check our descriptions against general 



requirements and a wide range of soil and climatic conditions, and 

 to give even better variety descriptions in our 1938 Berry Book. 



During the coming year, we wish you the best of health, hap- 

 piness and prosperity. May we serve you during 1938, so that 

 we can do our small part in making this wish come true. 



Yours very truly, 



Jvayner Jjroikers 

 A View Of Our Plants For 1938 Orders. 



