PREMIER 



The frost Proof Berry 



A man now forty-one was just a new born baby in 1915 

 when Premier was first introduced. Premier quickly became 

 very popular and spread throughout the northern states more 

 rapidly than any other variety in history. Today, after 41 

 years, it is still the most widely grown variety of strawberries 

 in the northern states. 



The lasting popularity of Premier is based on its ability to 

 produce SURE CROPS AND BIG CROPS. Its ability to with- 

 stand frosts has been demonstrated many, many times. 

 Premier's ability to yield heavy crops has been responsible 

 for most of the high records for yields and profits in its area. 



Premier territory reaches from the high altitudes of Tennessee and North Carolina all 

 the way into Canada. Premier berries grown on lower altitudes in the south are not as 

 high in quality and appearance as those on higher altitudes and in the northern states. 



Premier berries, while not the most beautiful, are very attractive in appearance and 

 are popular in most northern markets. They sell well and the volume insures a profit. 

 Premier berries rate high enough, both in firmness and freezing quality, to have good 

 acceptance by buyers either in the fresh market or for processing. The quality of 

 Premier berries is good — not as high as Fairfax, Empire and Fairpeake, but better than 

 Robinson, Blakemore, Pocahontas, etc. 



Premier for early and Catskill for mid-season and late berries form a sure-fire yield 

 and profit combination for northern growers. 



One of the things which has helped Premier make its fine record is the complete 

 freedom of the foliage from diseases. This was true even after virus and other factors 

 weakened most Premier stocks so that it was difficult to get a good fruiting bed. Vigor- 

 ous strains of regular Premier which do make a good fruiting bed are still available. 

 However, a large percentage of Premier plants offered for sale in the last year or two 

 are from the vigorous, power-packed, new virus free Premier stocks. These look 

 slightly different from the regular Premier. Foliage is more vigorous and runner 

 production greater; berries are identical in size and shape but are somewhat lighter 

 in color — possibly also slightly less firm. The main thing about which we had our 

 reservations was the ability of virus free Premier. 



