THE yORLVS BEST SELLERS 1^^ 



WE NEVER tire of citing the case of Dingee & Conard of West Grove, Penna., as a splendid ex- 

 ample of business courage. Our clients are Rose Growers of 65 years' standing. Theirs is a 

 business wrapped up in fine sentiment, but this firm had a conviction that Roses "always grown on 

 their own roots'* also had its commercial side. They backed up their conviction with advertising. 



Hand in hand we have worked with Dingee & Conard continuously for 41 years. Success was with 

 / our client from the beginning, and today they have a flourishing and ever-expanding business. 



When Roses can be branded and successfully marketed, how can the makers of chinaware, canned 

 salmon, children's shoes, and a host of other everyday commodities, excuse themselves for not adver- 

 tising because their business is "different?" Can't staples be advertised? 



R WAVER £. SON 



ADVERTISING HEADQUARTERS 



PHILAD E LPHIA 



NEW YORK 



BOSTON 



CHICAGO 



Kind Words from Old Friends 



N. W. Ayer & Son with whom we have been associated for a half century published the above advertisement in a 

 recent issue of Leslie's Weekly under the heading of "The World's Best Sellers." 



How the time flies! More than sixty years ago The Dingee & Conard Company commenced business in a humble 

 w.ay on this very spot in the little village of West Grove. We are the pioneers in the Rose growing industry in Amer- 

 ica. We were the first to send Rose bushes everywhere safely by mail. We practically invented the system of grow- 

 ing Roses on their own roots. We have grown to be the leaders in our line in America. 



Judicious and honest advertising placed in the hands of our old friends, Messrs. Ayer & Son, is largely responsi- 

 ble for the success we have attained. The founder of this business, Charles Dingee, was a man of rugged honesty. 

 There was no crosscut methods to success with him. He told the truth in advertising our product and built a great 

 business. He believed in purity in advertising and old-fashioned honesty in business. We have held sacred the 

 teachings of the founder. Honorable old age is a distinction to be proud of. Honest competition is the life of trade. 



We are the old, original Rose growing company established on this very spot over sixty years ago. 



If you want "Dingee Roses," the standard by which all others are judged you will send your order to us. We have the 

 experience, the knowledge and honorable years of age upon us. We guarantee satisfaction or money refunded. When 

 you are dealing with us you are dealing with a reputable institution that values honor, probity and truth in advertising 

 as an imperishable and invaluable asset. We have built upon these cardinal principles of an honest man's life an 

 honorable business and have never had to resort to misleading statements of any kind whatsoever as to the quality 

 of our goods or untruths in advertising as to when we were established or the number of years we have been in busi- 

 ness in order to secure trade. Your patronage will be very gratefully received and honestly taken care of. 



The Dingee & Conard Co., 



The Original Rose 

 Growers of America 



West Grove, Pa, 



