MIDLAND 



$1100.00! 



from 



6000 PLANTS SET!! 



at 



FIRST PICKING ONLTi 





idland Berries — Beau 



Midland has everything a great berry needs — beauty, size, color, quality, productiveness, firmness 

 and freezing excellence. If Midland made plants a little more freely and had a little more frost resistance 

 we would call it one of the greatest berries of all time. Selection of good soil, plus good care, will nearly 

 always make possible plenty of plants for a good fruiting row with the new extra vigorous virus free 

 stocks now offered. Irrigation, if available, will help insure the excellent fruiting row and also if prop- 

 erly used will provide almost complete frost protection. 



Midland berries are very early, ripening with Premier and Blakemore, only a day or two behind 

 Earlidawn. The berries are quite firm and average large in size, probably as large as Catskill. They have 

 a bright red color which extends clear through the berry. When first picked they are a bright red but 

 darken somewhat on holding. This is some handicap on wholesale markets but for fruit stands, local 

 trade, "pick your own" projects and home gardens Midland is IT. The berries are excellent in quality; 

 many consider them the equal of Fairfax, not quite as sweet but with just as much appealing flavor. 

 Their firmness and deep red color clear through the berry make it one of the best for freezing. Midland 

 has been at the top or next to the top in more freezing tests than any variety we know. 



Midland plants are large, healthy and very productive. Where a good fruiting row has been pro- 

 duced, their production is right up with Catskill, Sparkle and the other leaders. 



We have substituted Midland for Premier in our Middle States Garden Collections because Midland 

 is a better berry in every way except possibly its ability to resist severe frosts and in number of plants 

 produced. 



Midland is adapted to all the middle states and even quite far north if irrigation is present to help 

 against late spring frosts. In Missouri it has consistently been one of the best berries from the stand- 

 point of quality and yield. In Connecticut it has been superb. As mentioned on page 6, Mr. Thayer P. 

 Jones of New Haven County, Conn, reported a sale of $1100.00 worth of Midland berries, from 6,000 

 plants set, at the first picking only. This was on a "pick your own" basis. 



Stelemaster plants are very vigorous and pro- 

 ductive. Stelemaster has not been widely tested, 

 most of the early tests having been confined to 

 Maryland and southern Delaware. However, it 

 has been so good in those areas that it is largely 

 responsible for putting back in the berry business 

 a number of growers whose soils had become 

 infested with red stele. The new Surecrop, a mid- 

 season variety, is the only other kind with triple 

 red stele resistance. These two, Stelemaster and 

 Surecrop, we look to see much more widely 

 grown. 



If you have red stele in your soil and still 

 want to grow big crops of fancy berries it will 

 pay you to remember Stelemaster and Surecrop — 

 both triple threats to red stele and high scorers 

 for your profit account. Price List page 32. 



A lady from northern Illinois, who grows 

 about one acre of strawberries, visited our office 

 in September. She was enthusiastic about Mid- 

 land. When we tried to persuade her to try some 

 other variety also she replied, "I begrudge using 

 even one square foot of my strawberry land for 

 anything except Midland. In berry time my cus- 

 tomers come and pick my entire crop. They love 

 Midland berries and pay me a price which nets 

 me more than $1,000.00 per acre. 



Midland has also been very well received in 

 New Jersey and other states. It is our opinion that 

 when grown for any market except for shipment 

 to big city wholesale markets Midland is one of 

 the best, largest, most productive and most profit- 

 able of all early berries. Our one caution: Use 

 good land and give them good care to be sure of 

 a good fruiting row. We have more Midland 

 plants than last year, but the demand is certain to 

 be heavy and we advise early ordering. Price 

 List page 32. 



