JERSEYBELLE 



for Highest Prices. 



See Color Picture Inside Front Cover 



A product of the New Jersey Station, Jerseybelle is one of the few varieties that gained a reputation 

 on the markets as a seedling number. For several years it was known only as 7A but was so outstanding 

 in quality and beauty on the New York market that it was quoted separately during berry season. 



In these days when the emphasis in growing strawberries is on quality, beauty and size it may 

 be that Jerseybelle will become widely popular. Although a few virus free plants have been found 

 it will be at least three years before completely virus free stocks will be available in commercial 

 quantities. The plant, however, makes a very vigorous growth with plenty of plants for a good fruiting 

 bed when grown under good conditions. With rich soil, possibly irrigation, and good care Jerseybelle 

 looks like a winner. 



The plants are moderately productive; the berries average very large in size, have somewhat 

 prominent light yellow seeds and a glossy skin which makes them very beautiful. (See picture inside 

 front cover.) 



From some early reports we got the impression that Jerseybelle was an exceptionally good keeping 

 berry, but much evidence in 1957 and especially in 1958 has indicated that Jerseybelle, like most 

 aristocrats, is somewhat temperamental. It does not keep too well when picked much ahead of shipping 

 or when shipped long distances. 



Jerseybelle is definitely not a berry for the poor grower on poor soils, but for the good grower on 

 good soils it may prove to be a gold mine if they can be picked at just the right time and handled 

 carefully and promptly. 



Jerseybelle berries are fairly high in quality and have been satisfactory in freezing tests. However, 

 Jerseybelle is a high priced fresh market berry and should not be grown primarily for freezing. Growers 

 who pride themselves on growing fancy fruit should by all means try Jerseybelle. Even though Jerseybelle 

 is not considered a highly productive variety Long Island tests in 1958 showed a yield of 10,465 quarts 

 per acre, higher than many other standard varieties in tests which included all the most popular kinds. 



For good growers Jerseybelle may Have a fairly wide adaptation. We have the figures from Long 

 Island, New York. From Mr. Edw. Schaller of Macoupin, Illinois, we had this comment on June 28, 1958: 

 "I had only one short row of Jerseybelle for trial but they were terrific. They were the largest berries 

 I have ever seen, including Robinson." 



We have some beautiful plant beds of this variety which you can depend on for a good growth. 

 Price List page 32. 



TEMPLE 



Temple was the first of the good red stele 

 resistant varieties. It was a life saver to berry 

 growers in sections where the soil had become 

 infested with red stele. Temple itself is not en- 

 tirely immune to all strains of red stele but has 

 sufficient resistance so that profitable crops of 

 berries can be grown by many growers who had 

 been completely knocked out by this disease. 



In addition to resistance to red stele, Temple 

 is a very fine variety because of the vigor and 

 productiveness of the plants together with firm- 

 ness, beauty, size and quality of the berries. 

 Temple is not rated a good freezing berry but 

 as a home garden or fresh market shipping berry 

 it has been so good that it has become the 

 leading berry in southern Delaware and the 

 lower lying soils of eastern Maryland. Temple 

 is primarily a berry for the lower middle states 

 where it is very productive and profitable. Fre- 

 quently, but not always, Temple fails to retain 

 its productiveness when, grown in the north. 

 Where it is well adapted Temple ranks high 

 among the midseason berries in addition to 

 its value as a red stele resistant kind. Price List 

 page 32. 



tive. As far north as Maryland, Massey is still 

 a very fine berry but does not generally retain 

 the heavy productiveness that it has in North 

 Carolina. When first introduced it was good 

 enough to greatly exceed Blakemore in total 

 acreage planted. Now Massey is being largely 

 replaced by Albritton, although some growers 

 use both varieties. Our Massey plants are grown 

 from virus free stocks which return all the 

 original vigor and vitality of the first Massey 

 stock. Well worth trying. Price List page 32. 



BIG JOE 



MASSEY 



Massey is one of the prettiest, firmest, largest 

 and best quality berries we have ever seen. 

 Massev is at its best in the coastal plain section 

 of North Carolina where it is usually very produc- 

 16 



One of the oldest varieties we have and still 

 one of the best. The virus disease which seems 

 to be weakening many of our better varieties 

 has apparently not affected Big Joe at all. It is 

 still easy to get a vigorous, strong, robust fruit- 

 ing row of Big Joe plants, even though no com- 

 pletely virus free plants of Big Joe have yet been 

 discovered. The plants are moderately productive 

 of berries that average quite large in size. Berries 

 are bright red with an attractive green cap which 

 makes them very showy. Berries are fairly firm, 

 as good as Catskill, better than Premier. 



Big Joe is not as hardy as Premier and Cat- 

 skill. Frosty sites should be avoided, especially 

 if planted in northern states. Big Joe is a veteran 

 variety which has many friends who continue to 

 grow it. We again have a nice stock of beauti- 

 ful plants Price List page 32. 



