TENNESSEE BEAUTY 



The Money Maker for the Middle States 



Tennessee Beauty was originated and introduced by the Tennessee Station. From the very first it 

 proved to be one of the most profitable and productive of all varieties in Tennessee, Kentucky, Maryland, 

 Virginia and other lower- middle states. Having a southern name tests farther north were not as prompt 

 as they might have been. In recent years there have been reports of outstanding results from Tennessee 

 Beauty in parts of New York, Ohio, Michigan, Minnesota, Missouri, West Virginia, Connecticut, New Jersey 

 and Pennsylvania. One large and successful grower, near the great Benton Harbor fruit section, told us 

 last year that Tennessee Beauty was his outstanding berry and the best yielder he had. He stated 

 further that chain store buyers on the Benton Harbor market would pay more for Tennessee Beauty 

 than for any other variety of its season. Certainly in this area if we were limited to one late variety 

 for shipping and profit it would have to be Tennessee Beauty. In Kentucky and Tennessee outstanding 

 yields of Tennessee Beauty are the rule. Year after year most of their record yields are made with 

 this variety, although Pocahontas is coming into the picture in some sections. 



All of our Tennessee Beauty plants are from virus free sources from which you can confidently expect 

 full fruiting rows of heavy production. The berries are the most beautiful of all with a large light green 

 cap adding to their beauty. (See color picture.) The berries average medium to large in size where 

 adequate moisture is available — smaller under dry conditions and very thick beds. Tennessee Beauty 

 berries are excellent for shipping, firm enough so that if bad weather or shortage of help delays 

 picking a day or two there need be very little loss of fruit. Tennessee Beauties are among the best for 

 freezing and processing. The berries are very easy to cap, in fact when handled as fresh berries only 

 there is some criticism of the fact they they cap too easily. The berries are excellent in quality — not 

 quite as good as Fairfax but better than Premier, Catskill and Robinson. 



This year we have a fine supply of beautiful well-rooted Tennesse Beauty plants. Although we like 

 to book your orders early to help give better service we expect to have enough Tennessee Beauty to 

 take care of everyone whether ordered early or late. Price List page 32. 



TENNESSEE BEAUTY TALK 



Outranked Premier all the Way 

 Conn. (Litchfield Co.) "We have been planting your strawberries for a matter of 25 years and expect 

 to continue. Four years ago we planted Tenn. Beauty alongside the Premier. The latter, here in north- 

 western Connecticut hill country, is always good. Tenn. Beauty came on about five days after Premier, 

 held on ten days after Premier was done. 

 Tenn. Beauty outranked Premier all the way — heavier yield." O. H. Ockels. 



Best Quality and Highest Yielder 

 Illinois (Macoupin Co.) "In 1957 

 I planted ten varieties of straw- 

 berries. For quality and highest 

 yield it was a toss-up between 

 Tenn. Beauty and Sparkle. Tenn. 

 Beauty quality is good in spite 

 of its heavy yield. This year we 

 picked and sold 830 quarts at 40c, 

 besides having all we wanted to 

 eat. "Edw. Schaller 



25 Plants — 40 Quarts 

 New York (Chautauqua Co.) This 

 Tenn. Beauty is a fine berry. 

 From 25 plants we picked nearly 

 40 quarts in 1956." J. W. Hage 



Better Luck with Tennessee 

 Beauty 



South Carolina (Aiken Co.) "I've 

 had better luck with your Tenn. 

 Beauty than any other type of 

 berry." Hubert Leopard. 



