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Nineteen Hundred and Seven. 



* NOTHEE YEAE has passed, and now, for the twenty-sec- 

 ond time, I am asking for your patronage. Twenty-two 

 years ago, then a boy of 18 years, I sent out my first price 

 list, a small four page folder. This brought a few orders 

 amounting to perhaps three or four hundred dollars. The 

 next year this was doubled. I sent out only good plants 

 and full count. This pleased my customers, they told their 

 i ^||jr : friends, who also became customers, and through liberal 

 ttt5 and c;ireful advertising, other new customers in other 

 sections where I had not sold plants before were added, and finally, their 

 friends, and in this way customers have been added from year to year 

 until the word ALLEN has beceme a household word with nearly every 

 strawberry grower on the North American Continent. 



En Strawberry Plants and Dewberry Tips, I LEAD the world. Ask 

 the strawberry growers of your acquaintance if it isn't so. This has been 

 made possible only by serving my customers with the best, and treating 

 them as my friends, which they are, and they nearly always come back 

 when in need of anything in my line. Moreover, my customers tell their 

 friends that by dealing with ALLEN they will get a squa-RE Ma I 

 know that hundreds of them have done this and I appreciate it very 

 much. The best is none too good for my customers, who are my friends. 

 Will you not become oue of them? If you believe the plants you plant 

 cut any figure in the results, if you think the best is the cheapest in the 

 end, and if you want to be sure of getting the variety you buy, in (ho 

 condition to make the most for yourself, I ask you to investigate ihe 

 plants I grow. 



I don't claim to sell you plants cheaper than anybody else. I am 

 not competing with the man whose stock has nothing but cheapness to 

 recommend it, and it is not to your interest to buy that kind. My claim 

 is that I am producing the best, strongest, most vigorous and most pro- 

 lific plants that can be grown in a good favored strawberry climate, and 

 that I am selling them at a reasonable price. 



Yours faithfully, 



W, F, ALLEN, <£ Salisbury, Maryland. 



