EVERYTHING FOR THE GARDEM »Vc&tolbk Seeds 



IMPORTANT ANNOUNCEMENT 



Our country being now at war, the incentive to plant food crops is not one of self-interest 

 alone, but it has become the patriotic duty of everybody having ground suitable for the pur- 

 pose, to turn it to account at the earliest opportunity. 



This view of the matter has been well put by our President in the following words: 

 "Patriotism consists in doing some very practical things — practical in that they belong to the life 

 of every day — that they wear no extraordinary distinction about them, and that they are con- 

 nected with commonplace duty." 



Home gardeners throughout America can contribute to victory by raising, as far as may 

 be, supplies of vegetable foods for the use of their families. As this food will be raised right 

 on the spot, it will lessen the strain on the means of transportation, already taxed to the limit. 

 The call to arms last spring transformed millions of Americans into gardeners, with the happy 

 result that it is estimated fully §350,000,000 additional were added to our national wealth. 



During the coming spring the planting movement will be vastly accelerated and 

 better organized than ever. 



OUR PART in this great undertaking is to provide and distribute the PRIMAL 

 NECESSITIES, viz.: Seeds, Fertilizers, Tools and Implements for the garden and farm — 

 in a word, to furnish the means by which a not inconsiderable portion of the home gardeners 

 will be able to raise their quota of foodstuffs. 



YOUR PART in facilitating an early distribution of garden necessities, is to mail your 

 orders in January or February instead of March or April. Do not wait until the spring 

 rush is on, because the seeds will keep with you as well as with us, and you will thereby be 

 spared possible disastrous delay when you are ready to plant. 



It is regrettable that the season was a disastrous one for many seed crops, Beans, Corn, 

 Onions and Peas particularly. Conditions in Europe are such that little seed is exported 

 from there. The expenses of seed growing are greater by far than formerly 

 and with very short crops prices have consequently advanced considerably. 

 We have made all humanly possible exertions to provide stocks to meet 

 the anticipated enormous demands, and our customers can rest assured that 

 this has not been done by sacrificing quality. All the stocks we offer will, 

 under normal conditions, sustain the national reputation justly achieved by 

 HENDERSON'S TESTED SEEDS. 



THREE GENERATIONS OF HENDERSONS 



For several years rumors have been circulated, probably by persons 

 actuated by malice and devoid of fair business principles, that our business had 

 been sold out to a syndicate, that there were no longer any Hendersons con- 

 nected with it. It was to offset these repeated rumors that we inserted the 

 following notice in our annual catalogue for 1914: 



"The business founded by PETER HENDERSON is still carried on by his son, Charles Henderson and two grandsons of Peter 

 Henderson, viz. : Peter Henderson, son of Alfred Henderson (deceased), and Howard M. Henderson, son of Charles Henderson, thus insuring 

 its continuance along the lines laid down by its founder. 



In this country, where quick transitions in business are common, the worth of a house carried successfully into the third genera- 

 tion should inspire confidence. In no other business is this factor more essential. The purchaser of seeds should consider the reputation 

 of the house seeking his patronage before buying." 



We now give the names of the officers of PETER HENDERSON & Co. so as to set at rest these baseless and malicious rumors: 



CHARLES HENDERSON, President, 

 PETER HENDERSON, Vice-President, 

 ALLAN MACKRELL, Secretary, 

 PATRICK O'MARA, Treasurer, 

 HOWARD M. HENDERSON, 2d Vice-President 

 and General Manager. 



January 1, 1918 



Very sincerely yours, 



QX<V&-S ^Ajlv^rW 



President 



PETER HENDERSON & CO., NEW YORK 



