P» MDingee Roses-Sturdy as OaksJ 



Where and How Dingee 

 Roses are Produced 



FOR more than 

 sixty years there 

 has been located 

 here, in this beau- 

 tiful little Penn- 

 sylvania town of 

 West Grove, a band 

 of Rose-growers 

 whose skill has be- 

 c o m e so re- 

 nowned that 

 their fame has 

 spread practi- 

 cally to all parts 

 of the globe. 

 They are 

 known nearly 

 everywhere as 

 the "Dingee 

 Experts." Their 

 label on Roses 

 is equivalent to 

 the "sterling" 



Charles Dingee, the most remark- mark of the 

 able, hardy, everblooming Bush h\crh ^lacc c?! 

 Rose ever grown. "^g" ".^, ^t, • 



versmith. Their 



deeds in this chosen field of work is their 

 best advertisement. 



In 185 0, this business was founded by 

 Charles Dingee. To-day Mr. Dingee, hale and 

 hearty, takes pardonable pride in it, as the 

 oldest and leading Rose-growing establish- 

 ment in America. 



The American people are home-builders 

 and lovers of the beautiful. Roses in the 

 yard and garden or clambering over porch 

 or trellis, or wherever used, are almost as 

 indispensable exterior decorations as the fur- 

 niture of one's home is for the interior. 



DINGEE ROSES — The very name conjures 

 up visions of thousands of homes all over this 

 land, which have been made more beautiful 

 — aye, more happy and more pleasant — by 

 the millions of the Queen of all Flowers, born 

 here in this establishment, and which have 

 made the world acquainted with this little vil- 

 lage and its Roses. 



By Roses, we do not mean the poor, weak, 

 "little slips" grown in "thumb-pots" which, 

 fortunately, can no longer be sold to the intel- 

 ligent, Rose-loving public, but great, strong, 

 lusty plants, grown by the special methods 

 of the Dingee experts — typical Dingee plants, 



which thrive and bloom and carry the fullest 

 measure of joy to their fortunate possessors. 

 This book is a distinct departure from any 

 of our previous books, and it is designed to 

 convey in the most concise, complete and 

 comprehensive manner, all necessary infor- 

 mation regarding our immense stock of Roses 

 — the largest collection in the world — all on 

 their own roots. In it are oflfered all other 

 desirable miscellaneous plants for the lover of 

 flowers. We hope it will typify the high char- 

 acter of the Dingee Roses, which have come 

 to be known as the aristocrats of the Rose- 

 garden. 



To our new friends that we meet this year, 

 for the first time goes out the assurance that 

 no concern anywhere can serve them better, 

 more economically and more satisfactorily 

 than we, and in saying this we do not wish 

 in the slightest to detract from the few 

 worthy and conscientious competitors we 

 have in this business. Our business integrity 

 is back of every statement we make. 



This business of ours, with its humble start, 

 has achieved a world-wide reputation, because 

 of its adherence to the founder's high standard 

 of honorable and wholesome business methods 

 — a dollar's worth of goods for every dollar 

 sent us. 



A word in passing about prices: There 

 ought not to be any confusion on the part 

 of the buyer as to the exact quality of the 

 Rose-plant and its relation to the price asked 

 for it. The basis of the cost of production 

 is practically the same everywhere. There 

 is virtually one standard and one price for 

 glass and lumber and greenhouse construc- 

 tion; one standard of prices for labor; and 

 the basis on which the goods are sold is 

 measured by the number of plants per square 

 foot of ground space occupied by them. In 

 order to make a large return for each square 

 foot the common practice of some Rose- 

 growers is to grow Roses in "thumb-pots," 

 1^ inches in diameter, thereby raising 

 more plants (though very small ones) to 

 the square foot. But we want to make it 

 clear that our smallest Roses are grown in 

 pots 3 and 3^ inches in diameter, so when 

 you buy a "thumb-pot" Rose, say at l5 cents, 

 you are paying a higher price than the Rose 

 from larger pots we sell at 25 cents. Our 

 extra-large, vigorous Rose-plants at 20 cents 

 and 25 cents each, quality considered, are 

 much cheaper than "thumb-pot" Roses at 10 

 cents and 15 cents. 



To prevent mistakes when addressing orders or correspondence to us, we wish to state emphatically that we are 

 not connected with any other firm in West Grove, being Uie old original concern established here more than sixty 

 years ago, and w^e cannot be responsible for orders or money sent us unless plainly addressed to 



THE DINGEE & CONARD CO. (Dingee, West Grove, Pa., will reach us) 

 XEe Leading and Oldest Rose-Growers of America WeSt GrOVCy Pa., U. S* A, 



