PREMIER 
frost proof HEAVY YIELD ALWAYS 
A Sure Cropper 
Premier was introduced in 1915. It has so many good qualities that it spread 
in popular favor very rapidly, soon replacing most other early berries except in the 
far West and far South. Premier is still recognized as the one early berry which 
any new variety has to surpass in order to become established. For sheer hardi- 
ness and persistence in producing a crop every year regardless of conditions, no 
variety, early or late, ranks with Premier. It is a sure cropper, widely adapted 
and tremendously productive. At their best Dorsett and Fairfax will equal 
Premier in productiveness and surpass it in quality, size and appearance of the 
berries. However, Premier will produce satisfactory crops under severe con- 
ditions that have cut the production of both Dorsett and Fairfax. We think 
growers who raise strawberries regularly should try out Dorsett and Fairfax 
with cultural practices suited to those varieties. The possibilities of them are too 
great to overlook. However, we think growers who have made money con- 
sistently with Premier should continue to grow it for their main crop until 
others prove superior by actual test. Premier is a grand old variety, well worth 
the high place given it. 
Plant Growth 
Under favorable conditions Premier makes 
plenty of plants for a well set matted row, even 
where no thinning or spacing is practiced. In 
some parts of the mid-west, however, it is becom- 
ing- increasingly hard to get a satisfactory bed 
of this variety. Under those conditions the 
earlier the plants can be set and the better the 
soil prepared, the greater the chances of getting 
a satisfactory growth.. The foliage is very 
healthy, no variety being more free from foliage 
diseases. 
Frost Proof 
Of all the varieties now being grown, Premier 
stands at the top in sheer hardiness and ability 
to stand low temperatures. In the twenty years 
we have been growing Premier it has never 
missed a crop. The blossoms are protected by 
the leaves close to the ground. They are pro- 
duced in great abundance and they are very 
hardy and easy to set. With this combination 
of qualities Premier plants seem bound to set 
enough for a good crop under practically any 
weather conditions. 
Size and Productiveness 
Premier stands at the top in productiveness. 
In fact, unless something happens to reduce the 
number of blooms there are entirely too many 
set. On poor land or in dry years many will be 
so small that they cannot be marketed. On good 
land with plenty of moisture during the fruiting 
season, when all of the berries attain a good 
marketable size, Premier produces record break- 
ing crops. The berries average medium in size, 
but run down toward the end of the season 
unless the ground is rich and plenty of moisture 
is available. 
Color and Appearance 
Premier berries are a medium red in color, get- 
ting quite dark as they get riper. They have a 
medium size green cap which generally stays 
green throughout the season. They are very 
handsome in appearance, and show up well in the 
package. 
Firmness 
Premier berries are moderately firm. They will 
hold up for local market and shipping consider- 
able distances by truck. They go down very 
quickly when shipped under ice. They are not as 
firm as Blakemore, Bellmar, Missionary, or Klon- 
dyke. Fairfax and Dorsett are both much firmer 
and in home garden or commercial planting will 
stand up in a fruiting season that is very wet or 
very hot much better than Premier. 
Quality 
Premier berries are of good quality. They rank 
up well with most of the old standard varieties, 
but are not quite as good as Wm. Belt or Chesa- 
peake. They are far inferior in this respect to 
Dorsett and Fairfax, but for markets where 
quality is not considered they sure do produce 
the quarts. 
Premier is Safe 
For the grower in localities subject to late 
frosts where winter temperatures are severe, 
Premier is safe because it will bear a crop under 
those conditions. To make the crop better we 
suggest some thinning if the rows get badly 
crowded, and early mulching to prevent injury 
from early fall freezes. We have an excellent 
lot of Premier plants which we are confident will 
produce good results for those who are still 
growing this fine old variety. Price list, page 33. 
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