ALLEN'S BOOK OF BERRIES— 1924 



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Mrs. W. F. Allen 



W. F. Allen 



Here is the man that started our strawberry plant business nearly forty years ago. 

 Mr. W. F. Allen began in a very small way, and has built up the business partly by 

 advertising in the farm papers, but largely by supplying plants that proved true to 

 name, grew so well and gave such complete satisfaction that they told their friends 

 and neighbors. Mrs. Allen has been an active partner for most of these years and it 

 is due to her in no small measure that the clerical part of our business has been handled 

 so efficiently. She still has active charge of opening the mail, booking orders, writing 

 tags, billing, and many of the other office jobs which help insure prompt shipping and 

 correct forwarding of your order. 



Mr. Allen started this business with about one-half of an acre, but by hard work, 

 good management, and square dealing he has built it up until now it requires about 100 

 acres per year to produce the plants we sell. As President of the Company, he has 

 general charge of our entire operations but in plant seasons he is occupied chiefly in 

 handling the correspondence, advising on varieties, soils, and other problems of our 

 plant customers, as well as the laying out and plotting of our own plantings. 



A Customer 13 or 20 Years — There Must Be a Reason. 



Sullivan Co., Ivd., March 19, 1923. 

 I have been buying plants from you for the last fifteen or twenty years and I never got any finer 

 plants than I have been getting from The W. F. Allen Company. Jacob Cox. 



An Impression That Lasted 25 Years. 



Chautauqua Co.. N. Y., Jan. 22, 1923. 

 Kindly send me your strawberry catalog as you advertise in The American Agriculturist. About 

 25 years ago I bought from you some of the best strawberry plants I ever had. 1 left the farm for a 

 few years. Today I noticed your ad— that is why I am writing. Mr. J. C. Hille3Ert. 



The Children of Our First Customers Stay w'th Us. 



Chautauqua Co., N. Y., Feb. 22, 1923. 

 Am sending you an order for strawberry plants. My father has had a good many plants from you 

 at different times with good satisfaction, so as I now have a place of my own I am coming to you for 

 plants. Mrs. Myrtie Aikens. 



30 Years a Customer— We Both Know the Reason, Don't We? 



Nassau Co., N. Y. March 13, 1923. 

 Enclosed find P.O. order for strawberry plants as described in order sheet. I have bought plants 

 from you thirty years ago and am sti)l doing so. Ch. Schultz. 



