Premier Berries 

 — They Pay 



Good Business 



The main purpose of this Berry Book is, of course, to secure orders for 



Allen's strawberry plants. And we believe it is good business as well as honest 



to refrain from making extravagant claims. We feel we should give probable 



as well as possible yields and profits in discussing the results obtainable in 



growing strawberries. We aim to tell the plain truth in our descriptions of all 



varieties whether old or new, and to state nothing but facts in our efforts to 



interest you especially in Allen's plants. It is with this attitude that we are 



presenting to you, this, our Forty-Seventh Annual Catalogue. 



Last year we pledged our customers that if the growing season of 1931 was anywhere near 

 normal our prices, which we had raised on account of the drought the preceding summer, would 

 average no higher than they were in 1929. We have had a fairly good growing season, and we 

 have a nice stock of plants of nearly all varieties, and as you will note, our prices on most 

 varieties are about $1.00 per thousand lower than they were in 1929-1930, and $2.00 per thou- 

 sand lower than they were in 1931. We have not attempted to make price the only considera- 

 tion as we believe most people are willing to pay a fair price for good plants. We know of no 

 more extravagant way to try to save a dollar than in trying to substitute cheap plants for good 

 ones, at a saving of one dollar per thousand in the price. 



This Berry Book is not as elaborate as some and at first glance may not catch the eye as 

 quickly as if we had had colored pictures of big red strawberries all through and around it, but 

 we honestly believe that we have on its pages as much helpful information about how to grow 

 berries, the descriptions and recommendations as to varieties, and discussions about the prospect 

 of growing strawberries for profit as in any similar book you will find. As stated at the begin- 

 ning of this page we have tried to refrain from extravagant statements because we felt that 

 it was both honest and good business to do so. The use you make of the order sheet and return 

 envelope herevdth inclosed will determine if we are right. 



